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  • American Hats: Mackenzie Mayes

    American Hats: Mackenzie Mayes

    Mackenzie Mayes said her family has always been friends with Stan Redding, American Hat Company’s national sales manager. She said her professional relationship with the hat brand started while she was in high school.

     

    “I was at a rodeo in the stockyards in Fort Worth, and I talked with Stan while I was there,” she said. “I’ve been sponsored by them ever since, and I am so thankful for the people there and the opportunities they have given me.”

     

    As a third-generation cowgirl from Winnsboro, Texas, Mayes said she is never short of people around her who have helped her grow into the horsewoman she is now.

     

    “My whole family rodeos and trains horses, really,” she said. “My grandma has been to the NFR in the barrel racing, and my dad has made the NFR as a calf roper, so I really have the best of both worlds being a barrel racer and a breakaway roper.”

     

    Mayes was not exaggerating when she said rodeo is a family affair. Her grandmother, Nancy Mayes, qualified for the National Finals Rodeo in 1983 and was later inducted into the Texas Rodeo Cowboy Hall of Fame. Her father, Jim Bob, was a two-time NFR qualifier in the tie-down roping.

     

    Mayes said she runs barrels on Chicado Moon, a 2018 AQHA mare by Guys Canyon Moon, and out of Chicados Bully, owned by her great-aunt, Naoma LeBarron. Mayes added her horse is more affectionately known as “Rousey” after the cage fighter Ronda Rousey.

     

    “My aunt bought Rousey from Jolene Montgomery when she was two, but she had an injury that put her out of use until the start of her four-year-old year,” Mayes said. “Once we got her back up, she took to barrels so fast, but she bucked a lot of people off.

     

    “My aunt had sent her to a family friend, and she bucked the lady off and broke a few of her ribs,” Mayes added. “After that incident, my aunt sent her to me, and I started hauling her. The rest is history, really.”

     

    Mayes, currently a business administration student at Northeast Texas Community College, said she decided to take a step back from college rodeo to focus on her rookie year in the WPRA.

     

    “I decided not to college rodeo this semester, so I can go to some pro rodeos for now,” she said. “I am planning on transferring to Texas A&​M Commerce next fall, and I’m going to pick up college rodeo there.”

    With a brother-in-law who was a top salesman for the medical company Johnson & Johnson, Mayes said she plans to pursue a similar career.

     

    “He is going to help me get a foot in the door after I graduate, so hopefully it will all work out,” she said. “A sales work schedule would allow me to still have days to rodeo and work.

     

    “My whole life revolves around rodeo,” she added. “I don’t see life going any other way.”

  • Team Cavender’s: Abby McCreary

    Team Cavender’s: Abby McCreary

    Abby McCreary, a breakaway roper from Canyon, Texas, said she heard about Team Cavender’s when Jeff Howell, from the Cavender’s in Amarillo, Texas, encouraged her to apply.

     “We were just in Cavender’s to shop one day, and he said, ‘Hey, have you applied for Team Cavender’s?’” she said. “He put me down as a reference and told me I’d be a great fit.”

     Though the application process was delayed for a year, McCreary said she finally joined the youth team and has enjoyed every moment.

     

    “Summit was a blast. I had so much fun with everyone. The team bonding and listening to all the speakers was amazing,” she said. ‘It was a different experience than anything I’ve ever had before.”

     

    McCreary’s journey into the world of rodeo began at a young age. A third-generation rancher, she said her passion for roping runs deep.

     

    “My granddad owns a ranch, and my dad ranched a little bit, and we still kind of do, but it’s hard with how much we travel for rodeo,” she said.

     

    McCreary said her father, Kevin McCreary, introduced her to roping early on. “I’ve been a breakaway roping off a horse since I was 5,” she added.

     

    While rodeo is McCreary’s primary focus, she said she is also active in other sports and youth clubs. She participates in basketball, golf, track, and cross-country. She is also an officer in FFA and is involved in Family, Career and Community Leaders of America (FCCLA).

     

    Balancing so many activities requires discipline and time management, but McCreary said she handles it well.

     

    “It’s pretty stressful, but my coaches are super great about it,” she says. “They know that rodeo comes before anything else, and they understand when I need to miss practice.”

     

    Despite the hectic schedule, McCreary is determined to pursue both her education and her passion for rodeo at the next level. She plans to attend West Texas A&M University, where she will join the rodeo team while studying animal science. The proximity to home is a huge benefit, she added, as it allows her to continue roping with her father.

     

    “I kind of get to take my coach with me to college with my dad being right here to help me,” she said.

     

    She is glad to be close to home so she can continue to support her younger brother, Cutter McCreary, who is just 11.

     

    “He just started team roping,” McCreary said. “It’s funny because I try to give him tips on his rope swing, and he doesn’t listen to me. But that sibling love always shines through, even if we roll our eyes at each other.” This close-knit dynamic is a big part of why McCreary enjoys rodeo. She is grateful for the time spent with her family, even when it is in a cramped horse trailer for weeks at a time.

     

    McCreary said her mother, Jamie McCreary, has never competed in rodeo, but she plays a vital role in the family’s success.

     

    “My mom is great. She makes sure we have everything we need, like food and blankets, and keeps track of all the videos and times at the rodeos,” McCreary said. “We call her our bleacher babe.”

     

    McCreary is considering a career in veterinary medicine, potentially in equine medicine, but she is still organizing the details of completing her education and chasing rodeos.

     

    “I’ve always wanted to be a vet, but I have not decided yet,” McCreary said. “Rodeo and vet school could be a full plate, so I’m going to take my time figuring it out.”

  • The 2025 San Diego Rodeo: Through the Lens of a First-Time Rodeo Photographer

    The 2025 San Diego Rodeo: Through the Lens of a First-Time Rodeo Photographer

    A rodeo to remember through imagery. My experience capturing all angles of this deep Western tradition was like no other. While the photos best tell the story, the writing paints the pictures.

    I didn’t know what exactly to expect walking into Petco Park, home of the San Diego Padres, on Friday, January 10 at 5 p.m. A chameleon of a stadium, the field had been filled with dirt. It transformed into a makeshift rodeo arena for three days, looking entirely different from a concert I had shot on the same grounds just a week prior. Being the first rodeo I’ve ever been to, let alone photographed, this assignment was such a fun challenge.

     

    The opening ceremony commenced with skydiving, the Pledge of Allegiance, and an amazing fireworks display. I spent that first day relatively stationary, focused on dialing in camera settings while looking for when to anticipate the best moments. The loud pounding of hooves rushed by me continuously, only feet away from the gate, as dust and dirt were thrown at my camera lens.

    Saturday went a lot smoother. I utilized a monopod for stability to keep the fast-moving subjects in focus. Bareback riding, tie-down roping, breakaway roping, saddle bronc riding, steer wrestling, team roping, barrel racing, and bull riding – the many events of the rodeo that I learned about through each photo taken.

    Upon entering the arena on Sunday, I overheard another photographer mention that animal rights activists were outside the entrance. Having never taken photos of a protest either, and very much wanting to, I immediately headed that way. A 5-minute walk around the stadium later, I found a bustling intersection of people holding signs and yelling emotionally charged chants at the long line of rodeo fans entering the venue.

    Repetitive chats were exclaimed over a megaphone. The protesters approached me with some hostility after seeing my camera pointed at them. They wanted opinions; I simply wanted to take photos. As a documentary photographer and photojournalist, I am merely a revealer, a fly on the wall of reality. Once they realized I was friendly and indifferent toward their attack of questions, I was able to easily blend into the scene. Peering between the buildings, natural light perfectly illuminated faces, signs, and those in line. At 2 o’clock, the rodeo had just begun, and it was time for me to get back inside, leaving the quarrel behind.

    At this point, I had a much better understanding of the sporting events and where to ideally position myself for them. The rodeo started earlier in the day, allowing me to play with the sunlight casting down on the subjects in the middle of the stadium. This also made for great opportunities to capture the excitement of crowd reactions at golden hour. Trick-roping acts, trick riding, and rodeo clown antics made for great entertainment between the harrowing competition.

    Later that evening, the champions of each event posed for portraits with their awards. This year’s winners are:

    Bareback Riding – Bradlee Miller

    Tie-Down Roping – Riley Webb

    Breakaway Roping – Jackie Crawford

    Saddle Bronc Riding – Ryder Wright

    Steer Wrestling – Will Lummus

    Team Roping – Rhen Richard & Jeremy Buhler

    Barrel Racing – Jordan Driver

    Bull Riding – Jordan Spears

    This has been one of my most thrilling photo projects to date. I’m very grateful for the opportunity to cover my first rodeo. I have hopes to do more soon. Many thanks to Outriders, C5 Rodeo, and Petco Park for an outstanding San Diego Rodeo!

    You can see more of Logan’s work at:

    https://logangrahamphoto.com/

    Instagram: @logangrahamphoto

  • Brewing Wisdom: The Babylonian Captivity – How Then Shall We Live? Part 1

    Captivity:  A condition of restricted freedom of movement or thought caused by personal choice or due to forces beyond one preference; to be under the control of something or someone, and or under the control of an impregnable condition by a power or agency outside of ones’ own ability to alleviate; a condition whereby ones’ personal freedom of movement or choices, are limited if not absolutely denied.

     

    The Divided Kingdom

    The Old Testament books of Samuel, Kings, and the Chronicles record Jewish life under the leadership of their first sitting king, King Saul, followed by King David, then David’s son Solomon, and subsequent kings, all of whom led Israel into continuous victorious battles against their enemies, the enemies of the Lord God, Jehovah.

    Notwithstanding God’s faithfulness to Israel for all He had done for His people, Israel often turned against the Lord and even against one another and eventually formed two separate “kingdoms.” The division began when the tribe of Judah, from whom King David was descended and included the small tribe of Benjamin, allied together, forming the “Southern Kingdom,” also referred to as “Judah.” Then, nine tribes formed the “Northern Kingdom” and appointed their own “king.” The lone tribe of Levi that God had appointed to be the “Levitical Priesthood” were scattered throughout both kingdoms; however, they only exercised a failing, compromised, weak form of ministry as “priests” of the Lord. This sad situation in Israel’s history is referred to as the era of “The Divided Kingdom.” The Southern Kingdom, under King David, followed by his son Solomon, remained faithful to the Lord. Unfortunately, however, there were subsequent kings who failed to whole-heartedly follow the Lord God by committing much idolatry. The Northern Kingdom, in particular, comingled with some of their former enemies and worshipped the gods of the very enemies they had defeated and whom God had deposed from Cannan Land – the very land given by God to Abraham and his descendants forever! After many years and with many prophetic warnings for the Israelites to repent and turn back to the Lord, the Lord raised up one more man, the Prophet Jeremiah, who for some 23 years continued pleading with the Jews to cease their idolatrous ways. God finally instructed Jeremiah to cease His warnings, and God, having no alternative, brought forth His judgment upon His people, Israel.

    The Judgement of Captivity Announced

    Babylon: One of the most famous cities of early civilization and the capital of southern Mesopotamia, including Assyria. It was located on the Euphrates River about 55 miles (88 km) south of Baghdad, near the modern town of Al-Hillah in the present country of Iraq. While under the Nebuchadnezzar dynasty, it was the largest city in the world, covering approximately four square miles (10 square km.) In 539 B.C., the Persian Dynasties, under Cyrus II, attacked Babylon, which fell quickly and almost without resistance.

    Jeremiah 25:1-21 gives us the prophecy concerning the “captivity,” while in 2 Kings chapters 17 & 25, we find the background and the events leading to what has been typically referred to as “The Seventy Years Babylonian Captivity.” We read in Jeremiah 23:1-8 of God’s great love and compassion for Israel and His intention to restore them to their land once He had chastened them. Even more wonderful news was included in the future restoration in that a King, a Ruler of His people, would come through the linage of the tribe of Judah (King David) and referred to as “The Righteous Branch,” as also recorded by Isaiah chapters 4, 11, & 53; Acts 13; Romans 15:12; Revelations 22:16, Jesus Christ the Lord!

    God used both the treacherous and highly feared Babylonian Empire – the Chaldeans – and then the Assyrian Nation to chasten and bring judgment upon Israel. The Babylonians entered Jerusalem, where the Temple of the Lord had been built by David and his son Solomon, and they completely destroyed it. They removed all the precious valuables, including the golden utensils and accessories in the Temple that were used by the priests in service to the Lord, and placed them in the temples of their own heathen gods. They leveled Jerusalem to the ground, burning it with fire and killing men, women, and children, as well as all livestock. The Jews who remained alive and strong enough were taken into captivity while leaving only the incredibly old and feeble behind. Thereafter, and for the next 70 years, men, women, and children were held captive in the capital city of Babylon.

    Interestingly enough, one of those children taken captive was named Daniel, yes, the same Daniel of the book of Daniel!

  • The Texas Swing 

    The Texas Swing 

    From January to April, millions of cowboys and cowgirls from across North America will snowbird their way down to Texas for many high-call Western events. Rodeo fans from all sectors of the sport are drawn to the action in the arena. Music lovers come to rock out to their favorite performers. America’s youth drive to show their livestock for some of the largest payouts in the country.

     

    Within the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA), this is the most rotund group of rodeos collectively held in a single state. The paydirt at these will be some of the most significant competitors will receive all year. The money won at these events can help to make or break a contestant’s NFR dreams. This is known as the Texas Swing. 

     

    Fort Worth Stock Show and Rodeo 

    January 17- February 8 

    What started in 1896 as a stock show held on the banks of Marine Creek in North Fort Worth, Texas, now brings over a million people to North Texas every January. The Fort Worth Stock Show and Rodeo happens over three weeks and includes a variety of events and competitions. There is something for everyone, from agricultural mechanics, American Quarter Horse Association​ and National Cutting Horse Association horse shows, sheep dog trials, and a celebrity goat milking contest to wine tasting, nightly concerts, and a bracket format​​ PRCA rodeo. One thing is for sure​​​ This Thing is Legendary®​.

    2025 Champions:

    Bareback Riding: Nick Pelke

    Steer Wrestling: Jesse Brown

    Breakaway Roping: Josie Conner

    Team Roping: Tanner Tomlinson and Travis Graves

    Saddle Bronc Riding: Kade Bruno

    Tie-Down Roping: Shad Mayfield

    Barrel Racing: Andrea Busby

    Bull Riding: Maverick Potter

     

    San Antonio Stock Show and Rodeo 

    February 6-23

    Approximately 1.5 million people enter the gates of the San Antonio Stock Show and Rodeo fairgrounds to experience more than an 8-second ride. The first stock show was held at the historic Joe and Harry Freeman Coliseum in 1949, and the rodeo was added to the event list in 1950. Since then, the stock show and rodeo have experienced exponential growth. In 2003, the San Antonio Stock Show and Rodeo moved to the AT&T Center, a new state-of-the-art facility at the time, and was inducted into the ProRodeo Hall of Fame in 2008. 

    2025 Champions:

    Bareback Riding: Bradlee Miller

    Steer Wrestling: Brandon Harrison

    Breakaway Roping: Aspen Miller

    Team Roping: Dustin Egusquiza & Levi Lord

    Saddle Bronc Riding: Dawson Hay

    Tie-Down Roping: Tuf Cooper

    Barrel Racing: Megan Mcleod-Sprauge

    Bull Riding: Stetson Wright

     

    RODEOHOUSTON

    March 4-23

    Since 1932, the Houston Livestock Show and Rodeo has achieved many accomplishments, including but not limited to its induction into the ProRodeo Hall of Fame in 2008. With youth​ and education being the organization’s focus, they have committed more than $630 million to the youth​ of Texas since the first stock show 93 years ago. The PRCA bracket-style rodeo is a 20-day tournament where fans see a champion crowned in eight events. Along with the monetary payout, each champion receives a custom-made saddle, belt buckle, and an invitation back to RODEOHOUSTON the next year. 

    2025 Champions:

    Bareback Riding: Rocker Steiner

    Steer Wrestling: Tucker Allen

    Breakaway Roping: Taylor Munsell

    Team Roping: Derrick Begay & Colter Todd

    Saddle Bronc Riding: Ryder Wright

    Tie-Down Roping: Riley Webb

    Barrel Racing: Kassie Mowry

    Bull Riding: Tristen Hutchings

     

    Rodeo Austin 

    March 14-29

    For over 80 years, Rodeo Austin has vowed to help grow the next generation of Texans. Since 1981, Rodeo Austin’s Scholarship Program has awarded over eight million dollars and impacted the lives of over 2,000 students. While Rodeo Austin is a nonprofit that works year-round, the funds they award are raised during the monthlong real Western experience held every March. Fans gather to watch top PRCA athletes compete, but they also attend rocking concerts, and a livestock show, all while raising money to promote the Western way of life. 

    2025 Champions:

    Bareback Riding: Tanner Aus

    Steer Wrestling: Logan Kenline

    Breakaway Roping: Rylee George

    Team Roping: Marcus Theriot & Wyatt Cox

    Saddle Bronc Riding: Quintin Taylor

    Tie-Down Roping: Tuf Cooper

    Barrel Racing: Brittany Pozzi Tonozzi

    Bull Riding: Wacey Schalla

     

    San Angelo Stock Show and Rodeo 

    April 4-20

    Foster Communications Coliseum on the San Angelo Fairgrounds is where the tie-down ropers receive louder applause than the bull riders. Celebrating 91 years, the San Angelo Stock Show and Rodeo has a rich rodeo history. The first experimental rodeo was added to the event in 1932, and only two short years later, San Angelo hosted their first ProRodeo. Since then, the San Angelo Rodeo Committee has prided itself on knowing how to put on a rodeo. Each year, they go above and beyond to make the event bigger and better, but they never stray from the heart of it all…Rodeo.

  • Western Art Round-Up: Shea Fisher Durfey

    Western Art Round-Up: Shea Fisher Durfey

    Shea Fisher Durfey wears many hats — mother, musician, songwriter, wife, entrepreneur, business owner, and barrel racer to name a few. Born in Australia, Shea began singing and competing in rodeo as a young girl. Her passions have been woven together from the beginning; she first focused on singing with the goal of performing the National Anthem at rodeos and would do so while also competing. A recording contract at 16, six No. 1 songs in Australia, a Nashville record deal, moving to Texas, marrying World Champion Tie-Down Roper Tyson Durfey, growing a family, building businesses, running barrels, and more have led to her current focus: rekindling her music career. Shea is preparing to launch a new album campaign in 2025, which will include music videos, three singles, and, eventually, a full album.

    Western Roots

                Growing up in Australia, rodeo and Western life weren’t central to the culture. Still, with her father, Eddie Fisher, competing in the PBR and her mother, Joanne Fisher, a champion barrel racer, Shea developed a love for all things horses and rodeo at an early age. She first became interested in country music while traveling to rodeos with her dad in the U.S. “My family lived in the U.S. for a couple of years, starting when I was 9. My dad was riding bulls with the PBR, and I remember traveling to rodeos with him and listening to 90s country. I fell in love with Shania Twain and Garth Brooks,” Shea recalled.

                Back in Australia, Shea decided to try her hand at singing and playing country music. “I decided that I was going to start singing the National Anthem at rodeos because I heard that was how Reba McEntire was discovered,” she remembered.

                Shea also started entering talent competitions in her early teens. It took many losses before she got a win, but when she finally beat her competition, she had the opportunity to perform on the main stage at a large festival in Australia. “That was my first real experience performing for a crowd,” Shea shared. “I was hooked.”

                Her first big industry break came at 16. Shea was set to sing the National Anthem at a rodeo and decided to knock on the main music act’s bus door. Steve Forde, an Australian country singer, answered. Shea boldly asked if she could open the show for him, and it just so happened that the opening act was sick. Concertgoers rarely show up in time to catch opening acts, but Shea didn’t care. “There was no one in the crowd, but I had the best time performing on that big stage,” she recalled.

                Taking a chance paid off. Forde asked Shea’s parents if they would be willing to let her open the rest of the shows on the tour, and they agreed. Forde also helped Shea write and record her first album. The album was self-funded, and their next task was to see if a record label would pick it up. In Australia, there are only a few major labels, making it difficult to get signed. Fortunately for Shea, a label liked what they heard and decided to add her to their roster. “Never in my wildest dreams did I think I would get a record deal at 16”, she reminisced.

                Rodeo was still a priority in Shea’s life, and she was doing well at it. She had won a rookie breakaway title and was the first girl to qualify for the junior bull riding. The record label didn’t love knowing their new talent was crawling on bulls and asked her to put that aside for the time being. Shea continued competing in other events and singing but did hang up her bull rope.

    Taking a Big Leap  

                Shea continued singing and performing in Australia into her early 20s. She had felt drawn to the U.S., with its love for rodeo and country music, and was offered the opportunity to make this dream a reality. She was at a rodeo when a life-changing call came through. “I was offered a record deal in Nashville right before I turned 21. I packed up and moved my whole world to the U.S., including my band and my manager.”

                While this was a huge change, rodeo and her family’s time in the U.S. gave Shea an existing network and safety net. Three weeks after her first single was released on the new label, Shea’s streak of good fortune came grinding to a halt — the label shut down. This left Shea with a lot of decisions to make. “Everything looked great, and then the record label shut down. I definitely had to sit back and think about what my life could look like,” she remembered. “I knew I could go back to Australia, pursue music there, and make a good living. But I just felt like I wasn’t done in the U.S.”

                Unwilling to give up, Shea started thinking about where she could go and how she would pay her bills. She liked Nashville but couldn’t see herself there long-term. When she lived in the U.S. as a young girl, Shea fell in love with the Lone Star State. “I’ve always had a calling to Texas,” she recalled. “When we lived here when I was younger, I felt like Texas was home.”

                Shea made her way from Nashville to Texas, and her rodeo family was there to provide support while she figured out her next move. She spent time at Cliff and Dena Kirkpatrick’s house, as well as with Trevor and Shada Brazile. Her friendship with the Brazile family led to another big moment. While at Rodeo Houston, Shea was introduced to World Champion Tie-down Roper Tyson Durfey. It took a lot of persistence on Tyson’s part, but the two eventually started dating and were married. “I was a pain,” Shea laughed. “He probably messaged me for a year before I let him take me out to breakfast.”

                The record label shutting down also pushed Shea to build a business that continues to support her family — Shea Michelle Buckles. Her family had established a contract with a metals manufacturer, and when Shea needed to figure out a way to pay her bills, she asked if she could take over that contract. Her father agreed, and Shea started cold-calling rodeo associations trying to sell trophy buckles. “At the time, it was just enough to pay my bills,” she recalled. “Today, we sell thousands of buckles.”

                This was a life-changing, difficult time, but Shea chose to pivot and look for a new open door. “I do believe that everything happened for a reason. The American record deal got me to the States,” she reflected.

                Since moving to Texas and marrying Tyson, Shea’s priorities have ebbed and flowed with her dedication to growing a family, running two businesses, competing in rodeo, and playing music. In addition to her talents in music, Shea is also known throughout the rodeo community for her unique Western style. When she had her first daughter, Shea quickly discovered that most of the children’s clothing on the market didn’t fit her style. She decided to do something about it, founding Shea Baby, a Western wear brand for children.

                Shea designed the first line of clothes, ironed out the details of having the products manufactured, and then started selling online. After landing her first wholesale account with Cavender’s, Shea had to turn their garage into a warehouse for the time being. Since then, Shea Baby has expanded into Western wear stores across the country. As her three children, Praise, Risyn, and Tyen, have grown, Shea has adjusted and added to each collection. “Starting this was just a huge blessing,” she said. “We grew organically and had to embrace the growth as we went.”

    The Next Chapter

                With the family businesses running smoothly, Shea began feeling drawn back to music over the last year. Singing and songwriting have remained a part of her life, but promoting her music had to be set aside while she grew her family and businesses. Shea will be launching an entire album campaign in 2025, which will include the release of three singles, music videos, and, eventually, a full-length album.

                Shea enjoys co-writing with other songwriters and has been collecting songs for the album for some time. Walker Hayes, one of her favorite people to write with, contributes significantly to the upcoming album. The first single to be released, “Take Me Back to Texas,” pays homage to Shea’s home state. The remainder of the album is similarly personal for Shea, who looks at songwriting with others as “the cheapest way to do therapy.”

                Her decision to launch a new project was also spurred by her young daughters. Women are often held to unrealistic standards in the music business, with many believing their chances at a career are over after 30. Shea wants to show her daughters that anything is possible. “Times have changed, and I want women to see that anything is possible. I don’t want age to matter. This is something I want to do for myself and for my family,” she said.

                Shea is also taking advantage of the freedom of not having a record label telling her how to pursue this next step in her career. “I had been signed to a major record label for 15 years of my career, and I no longer wanted to do that. I don’t want to be told what to say, wear, or sing. I get to do it on my terms,” Shea explained.

                In preparation for the album campaign, Shea has been sharing more about her music and life on social media. Doing so has been met with significant enthusiasm and support. In four months, her Instagram following grew from 30,000 to 275,000, which Shea is taking as a sign that she is putting her energy into something important and impactful.

                Like everything in her life, Shea didn’t want to only have one foot in the door on this new project. “I decided to hold myself accountable and flew my Australian video director over to shoot three music videos in September. I have a year’s worth of videos ready to release — I’m really doing this,” she said.

                Shea and her family are also preparing for a big year in the rodeo arena. Tyson has shared his plans to come out of retirement and make another run at qualifying for the NFR. Like Shea’s endeavors in music, Tyson is motivated by sharing the journey with his children. The couple has a lot on their plate, which they are able to balance by working as a team. “We are very supportive of each other,” Shea shared. “It’s very important, especially living a busy life and being somewhat in the spotlight. You have to be very secure with each other and supportive, which makes it work.”

                Shea is also going to be running her little palomino barrel horse, Itchy, over the next year. After gaining momentum last summer, Itchy slipped and fractured his hock at a rodeo. Surgery and rehab have a high success rate with this injury, but it put a halt to Shea’s plans last year. She hopes to run Itchy at Texas races over the winter, enter any summer rodeos that align with Tyson’s schedule, and move up the ranks enough to enter more rodeos in 2026. An NFR qualification is Shea’s ultimate goal. Itchy is fast, quirky, and athletic. “He has the biggest heart,” Shea shared. “He isn’t easy to ride, but he’s electric.”

                Rodeo and the West are woven throughout Shea’s endeavors, from country music to running barrels, raising a family, and supporting Tyson. “Everyone has each other’s back, and it’s such a family,” Shea concluded. “I’ve always loved the Western culture. It’s really like nothing else.”

  • Western Art Round-Up: Jens Berg – Bits and Spurs

    Western Art Round-Up: Jens Berg – Bits and Spurs

    Cowboys and cowgirls take a lot of pride in their gear, seeking out items that are both beautiful and functional. Bit and spur maker Jens Berg is creating handmade silver and metal gear that fits this bill perfectly. The Wyoming-born, Texas-based artisan grew up knowing he had a knack for art and, after starting out on leather, found his niche in metalsmithing. Unique silver engraving and overlay, which often feature the brands or initials of customers, are placed on top of functional handmade bits and spurs. Berg’s customers include rodeo competitors, working ranch hands, horsemen and women, and collectors from across the U.S. and beyond. 

     

    Wyoming Roots 

    Berg grew up outside the remote interstate town of Kaycee, Wyoming, which is best known for being the hometown of Chris LeDoux. The surrounding area is mostly occupied by cattle and sheep producers. Berg grew up in the ranching community — his father, Pat, worked as a farrier, and his mother Lila’s family ran cattle and sheep – and he developed a passion for Western life and an understanding of gear early on. His father was artistic, and Berg soon picked up drawing as a way to fill the time. “I always had to entertain myself quite a bit. The only neighbors who were kids were way up the road, so most of the people around were older than me,” Berg shared. 

    As an adult, Berg became interested in family history, which has informed his own life in the West. His father’s family immigrated to the United States from Norway, landing at Ellis Island on July 3, 1891. The family made their way to Minnesota, and his great-grandfather, also named Jens, moved to North Dakota. His grandfather, Leo, settled near Fargo, and Jens’s father eventually left North Dakota for Wyoming. His mother’s family settled in Johnson County, Wyoming, many generations ago. 

    Berg’s first gear project was tooling leather, with the goal of eventually building a saddle. He found that leather projects were difficult to balance with other work — leather is usually dampened for stamping, has to dry for a certain period of time, and can be finicky — so he decided to try engraving after seeing Wilson Capron’s work. “I saw one of his bits, and he’s just an amazing artist,” Berg recalled. “I knew right then and there that I wanted to know more about it.” 

    He messaged Capron, seeking advice for getting into engraving. Capron suggested that Berg attend an engraving class hosted by GRS in Emporia, Kansas. Berg started purchasing tools and silver as he was able but held off on attending the class. Over the coming years, Berg worked a number of jobs before deciding to try his hand at silverwork full-time. He and his wife, well-known Western broadcaster Katy Berg (Lucas), had just moved south to Texas, which was another motivator for Berg to try a new career path. He attended the GRS class Capron had suggested and finished purchasing tools. “Those tools couldn’t get here fast enough,” Berg remembered.

    Berg set up a simple workspace and started honing his craft on copper cuffs and other small projects. Soon after, he traveled to Capron’s shop and spent a week building a bit, learning the fundamentals of making a product that can be used. 

    Silver is a soft metal, and adding it to bits and spurs requires soldering. To learn how to do this, Berg enlisted the help of Gordy Alderson, who was just up the road from their home in Texas. With this new knowledge, Berg was able to build Katy a bit for Christmas. After posting a photo of the bit on social media, he started receiving inquiries for custom projects. Since then, Berg has created custom bits and spurs for a long list of customers from across the U.S. and Canada. 

     

    Honing His Craft

    The seeds that have grown into Berg’s current style were planted many years ago, starting on the Wyoming prairie. His mother’s family ranch and his father’s work with horses put Berg around livestock and ranch life every day. Western art and culture were also early influences. “I’m a big Charlie Russell fan,” he shared. “If you look at his paintings, those cowboys didn’t have much, but they had silver-mounted bits and spurs and a really nice saddle.” 

    Berg’s style is also the product of many years of studying the work of others and spending time experimenting with designs. “I landed on my own style by studying other people’s work. I’m able to find little things I like.” Berg reflected. “I’m always working on drawing a design or studying work. I’m just always working at it.” 

    Sheridan, Wyoming, which is the home of many legendary Western gear maker

    s, also influenced Berg. “I lived in Sheridan for around six years and fell in love with Sheridan-style tooling. I knew some of the famous saddle makers, and I spent a lot of time in King’s [Saddlery]. Also, Jim Jackson is my favorite leathertooler,” he shared. 

    Beyond artistic style, there are a number of lanes a maker can choose when it comes to the functional style of bits and spurs. Berg has largely chosen to stick with simple, straightforward products using a lot of the knowledge he gained from Alderson, including how to properly set the purchase of a bit and make sure it’s balanced. All of Berg’s orders are custom, so the mouthpiece style, measurements, and other details a

    re determined by the customer. “It doesn’t matter how pretty a bit is. If it’s not a functional piece, it’s just a paperweight. I like to build things that are nice enough to put on a shelf but are also functional,” Berg said. 

    Many of Berg’s bits and spurs feature silver overlay, which is designed, engraved, cut out, and soldered to iron. He decided to try this filigree-style design after seeing other designs he liked. This process is tedious and requires the precise use of a silver saw. “If you saw out enough stuff, you’ll get good at it,” Berg laughed. “It’s time

    -consuming, but it’s a fun process to see what you imagined come into true form.” 

     

    Catering to the Customer 

    Each of Berg’s projects starts with a custom order. After posting the first bit he built for Katy on social media, Berg started receiving inquiries for other projects. As his business grew, Berg also started receiving orders from people who were seeing his work in person. 

    Customers come to Berg with an idea, which may be broad or specific. After gathering the necessary measurements and customer ideas, he crea

    tes a concept drawing. After the customer approves the concept, Berg is able to start building. Berg’s designs are elegant and classic, with detailed silver scrollwork and flowers. Many customers also add unique elements, like brands, initials, bucking horses, and more. 

    Berg wants to make each item unique, which has also ha

     

    ppened naturally as he has focused on improving his skills. “I don’t use the same pattern twice. I might steal some concepts out of another project if I really liked it,” he shared. 

    Bits were Berg’s first focus, and after his work started appearing online and at events, he was asked to build trophy spurs. His first pair were commissioned for the Professional Rodeo Cowboys Association’s Xtreme Broncs tour, and since then, he has built prizes for other rodeos and events. This also kick-started custom orders for custom spurs. “I build more spurs now than I do bits,” Berg shared. 

    Berg’s customer base has grown organically with the help of Katy, who helps with marketing and social media. Katy’s work in broadcasting and the flexibility of Berg’s work has also been beneficial, allowing him to travel to rodeos across the country. “This last year, I felt like I was on the rodeo circuit,” Berg laughed.

    The Western and rodeo community have been extremely supportive of Berg’s work. “In the Western world, people are just really good,” he concluded. “It’s really fun to be around people who support you. We’re very blessed to be in the groups that we’re in.” 

     

  • From Miss Rodeo Canada to NFR Sideline Reporter: Meet Katy Lucas

    From Miss Rodeo Canada to NFR Sideline Reporter: Meet Katy Lucas

    Photo by Roseanna Sales

    This Canadian cowgirl is living a full-circle life. Her first rodeo was at 11 days old, and years later, she’s one of the leaders promoting the industry that is everything she embodies, both on and off the air. She embodies grit and grace, from roping at the Ponoka Stampede while she was Miss Ponoka Stampede to waving to fans during her time as Miss Rodeo Canada, and now, interviewing athletes on The Cowboy Channel. Katy Lucas is the definition of a true cowgirl.

    Looking back on her childhood, she reflected on fond memories that started her love of listening to rodeo stories and wanting to share them with others. This passion began in their family home around the kitchen table.

    “One of my favorite memories growing up was during the summertime when people would stop by the house in between rodeos, park their trailers, and keep their horses at our place – after dinner, they’d all sit around the table and share these awesome stories,” shared Lucas, “I used to beg my mom to let me stay up late so I could listen to them.”

    Growing up in a deeply rooted rodeo family sparked her love and knowledge of the sport.

    “Our parents never pushed my brother or me to the rodeo, but as soon as we said we wanted to, they were behind us, ready to support us 100% of the time, and still are to this day with any decision we make.”

    Rodeo journalism and broadcasting have been her passions since high school when Lucas had a regular feature in the Canadian Pro Rodeo News Magazine. While she loves sharing pieces from the rodeo trail through writing, she has always wanted to conduct interviews.

    In 2010, the Lucas family was invited to the 100th anniversary of the Pendleton Round-Up to participate in the festivities and celebrate the milestone of an iconic rodeo. Knowing this, Lucas bought a $30 Walmart recorder and packed it in her bag just in case an opportunity presented itself. As a shy teenager, she asked her dad for help finding an athlete to interview.

    “My dad said, ‘OK, I’ll get you someone good.’ I was sitting on the grass watching the rodeo when my dad walked up with Trevor Brazile,” explained Lucas, “So my first interview was Trevor Brazile. He was patient and gave me the professionalism he would have given any experienced broadcaster. It was a great first experience.”

    Not knowing but having complete faith that something like The Cowboy Channel would exist one day is what pushed Lucas to pursue broadcasting and journalism in college, hoping it would all work out.

    She’s seen world champions retire and the next wave of world champions start their careers, conducted on-air interviews at historic rodeos like the Pendleton Round-Up and Cheyenne Frontier Days, reported on Western Sports Round-up, and during the 2024 National Finals Rodeo, her lifelong dream came true. Lucas conducted interviews in the tunnel for each timed event go-round champion and asked each newly crowned world champion one question as they took their place to receive their gold buckle.

    Photo by Faith Kirk | High Country Photography

    “I get to see things from a fan’s perspective. I’ll never pretend to know what these athletes go through or fully understand how hard they work. But I get to see from a fan’s perspective, from the outside looking in, and appreciate their progression,” explained Lucas, “I haven’t been there while they’ve been grinding, but I see the big moments and the milestones along the way, and that’s pretty amazing.”

     

    Whether you know Lucas personally or see her interviewing your favorite athletes on air, one thing is sure: her passion for broadcasting, love for rodeo, and her warm, kind nature leave a lasting impression on everyone she meets.

  • Threads of the West: Fringe Scarves

    Threads of the West: Fringe Scarves

            We live in a world where being cowboy is cool, and many of the clothing articles worn today are a fashion statement. However, these threads of the West were a primary necessity in Western culture. Pieces like boots, button-down shirts, jeans, chaps, wide-brimmed hats, and wild rags are still synonymous with the lifestyle. Today, many of these are created with a dual purpose in mind – to be worn out on the town in the summer with friends or in the middle of the pasture pulling calves during a winter storm.

    Stick You Neck Out

    Jodi Hendrickson founded Fringe Scarves with the idea to “stick your neck out and tie one on.” The concept of the company came about during her battle with Lyme disease. Toward the end of her 10-year treatment, Hendrickson knew she was getting to a point where she wanted to join the Western fashion industry again. “When I kind of started seeing some lighting of the tunnel and knew that I could do something again. I knew I could never do it at the capacity that I was. I had to make up my own rules,” she recalled.

    The South Dakota native gained a lot of knowledge from previously working with brands like Western Horseman and EquiBrand. Her professional background and history in the ranching community allowed her to see a hole in the Western fashion market. While game planning what that product would be, Hendrickson decided, ” I wanted to do something in the fashion industry, but I wanted it at my house. I started in the bedroom, and I was looking at something that didn’t take a lot of space up inventory-wise.” Wild rags fit the guidelines that she put into place since they’re small, and customers didn’t have to worry about the physical fit of the product. The market was already flooded with the normal paisley and polka dot looks. With her experience in graphic design, Hendrickson realized she could create interesting patterns and pictures on the scarves. This necessity-based business move and outside-the-box creativity slowly built Fringe Scarves into one of the top Western fashion brands for wild rags and twillies.

    How to Tie One On

    Today, wild rags have become a staple piece in so many wardrobes. They are an easy article to tie together any look. Hendrickson said, “We try to really work on our designs, so you can always​ pull in some denim, or you can always pull in a brown leather jacket, no matter how bright and wild it is. We really try to encompass some of those basic colors, but I think it’s really just like putting a bow on it.”

    The brand is known for its retro, funky style depicting various aspects of Western culture. Some of their more popular prints utilize concho, turquoise stone, and spur rowel patterns that use silver and gray tones as a neutral while adding pops of color through the background or other embellishments. A lot of Hendrickson’s artistic inspiration comes from vintage trends, but she doesn’t always do the designing herself. “We design so differently than everybody else. We do a lot of artist corner stuff. I’ve worked with a lot of artists and started an artist collection, so a lot of those are really popular,” Hendrickson said.

    Wild Rag’s smaller sister, the twilly, is also a very versatile piece to keep on hand. These can be worn around the neck, tied on a purse, or worn in the hair as a headband or hair extension. In addition, the brand has also started offering silk-cotton-blend bandanas to its customers. The silk gives a smooth and shiny look, while the cotton allows for more breathability. Both items are must-haves to tie in the wild rag look without the insulation during the warmer months.

    With each look put together, deciding how to knot the scarf can be difficult. Hendrickson published a three-year-in-the-making book called “The Fringe: How to Tie Book.” These ties bore necessity and fashion in mind. While some are good for staying warm in the frigid spring wind, others add the “wow factor” to an ensemble.

    Over the years, Fringe Scarves has grown to include other clothing items like scrunchies, kimonos, and wild rag slides. They have also expanded into Western home décor​ with statement shower curtains and, more recently, wallpaper. Both are excellent ways to add a little spice to your lifestyle.

     

    Taking Care of Your Tie

     

    Fringe Scarves products are imbued with silk and must be maintained to ensure longevity. So, they created specialty wild rag holders to help. “Everyone is pretty scared of silk. They’re like scared to iron it. But silk can take extreme heat, so you don’t have to worry about ironing. If it’s real silk, it can’t melt. So we do 100% real silk scarves, but our twillies are not. I always say to care for them, iron them every time you wear them if you’re going to go out cause they get really wrinkled and they don’t look as pretty. It just takes like two seconds,” Hendrickson recommended. For those wild rags that are more for work than play, she also suggests having them dry-cleaned. When that’s not feasible, hand washing with a little bit of Woolite and warm water to dampen and rinse will do the trick. “When you squeeze them, don’t wring them because you will break the fibers in silk. They’re not tough in that sense because they’re natural fibers. It’s not polyester, so you don’t need to ring them. You just squeeze them gently together and then line dry them,” she explained.

     

    Punctuate It

    When asked what her intention is with her customers, Hendrickson said, “I wanted people to have fun and add a little bit of spice to their outfit. Just like stick their neck out like don’t be afraid cause people are intimidated about wearing scarves and just add that punctuation mark to your wardrobe, you know.”

    While this business has looks that are big and bold, keep in mind that it is a company of around six people. Small businesses are the grassroots of our American economy. If you would like to rock some Fringe Scarves, you can shop all of the items mentioned at fringescarves.com or follow them @fringescarves on Instagram and Facebook​.

     

  • Team Cavender’s: Kyan Frost

    Team Cavender’s: Kyan Frost

    Kyan Frost, a third-generation cowgirl from Baldwin City, Kansas, said being on
    Team Cavender’s has become a family affair.

    “I joined Team Cavender’s my freshman year,” she said. “My sister had been on the team for two
    years, so I saw all of the stuff she was doing, and I got to know the Cavenders family before I was
    a member.

    “Then later, I got invited to join the team, and I’ve been a member ever since,” she added. “I am a
    senior, so this is my last year.”

    Frost said she is on track to graduate in May from Baldwin High School, where she participates in a
    hybrid classwork program.

    “I do this home-school program through my school,” she said. “I can play sports but still have the
    freedom of online classes.”

    She said she plays basketball and softball, but her true ambitions are in the arena.

    “I have been on a horse since before I could walk,” she said. “I have been barrel racing as long as
    I can remember.

    “My sister and I started high school rodeoing and going to barrel races,” she added.

    Frost said she has always looked up to her older sister, Marion, a student at the University of
    Wyoming.

    “I always just wanted to do what she was doing because I just thought she was so cool,” Frost said.
    “Now she lives 10 hours away, and it’s a lot different going to rodeos and barrel races without
    her.”

    Although Frost said she now travels with just her mom, her love for the sport has not wavered.
    “I know what I want to do,” she said. “I keep my horses healthy, and I give my all every time.

    “Because once you get onto a higher level, it takes a lot of time and effort,” she
    added.

    Frost said while she has six horses at home, she most consistently runs her two
    horses, Casper and Waylon.

    “My main horse is named Casper, and my backup that I run almost as much is Waylon,” she said. “When
    I go to high school rodeos, I usually pick between them, and when I go to barrel races, I run them
    both.”

    Frost said she hopes to have a career as an equine chiropractor. While she has plans for a college
    degree, she added she does not know if she wants to compete in rodeo at the collegiate level.

    “I have not made my final decision yet, but my top school right now is Kansas State University,”
    she said. “I’ve talked to the rodeo coach there too, but college rodeo is a big decision because
    that will be a lot of schooling and having animals there too.”

    One thing Frost said she is sure she will do, no matter what life throws at her, is to continue to
    stay involved in the world of barrel racing with her sister.

    “I may not rodeo forever, but I will still go to barrel races with her because I don’t want to do
    it alone,” she said. “Even if pro or college rodeo is not in my cards, I have good horses, and I
    don’t want to waste them and the opportunity they gave me.”

  • Bridging the Gap: The Smarty Rodeo Collegiate Team

    Bridging the Gap: The Smarty Rodeo Collegiate Team

    For years, the Smarty Rodeo Young Pro Program has equipped high school rodeo athletes with the tools, connections, and knowledge to thrive inside and outside the arena. These young athletes attend a faith-based camp, receiving hands-on guidance from industry leaders, including World Champions, Performance Enhancement Coaches, and TV personalities. This experience not only strengthens their skills but also instills values and a winning mindset. 

    Recognizing a gap between high school rodeo and the professional ranks, we launched the Smarty Rodeo Collegiate Team in Fall 2024. This program provides structured mentorship, helping college athletes elevate their careers while maintaining academic and personal growth. 

    A New Era of Support for Collegiate Athletes 

    The Smarty Rodeo Collegiate Team is more than just a sponsorship—it’s a commitment to the future of rodeo. Selected through nominations from collegiate coaches, team members exemplify leadership, dedication, and work ethic, representing both Smarty Rodeo and their schools with professionalism. 

    Our inaugural team includes athletes from diverse backgrounds, reflecting Smarty Rodeo’s growing impact on collegiate rodeo. Currently, our team members represent 15 different rodeo teams, with three members being Young Pro Alumni who have been with our program from the beginning. Looking ahead, our goal for the next team is to have representatives from each region, ensuring we cover more ground and provide even greater support for collegiate rodeo athletes. 

    Smarty Rodeo is an official National Intercollegiate Rodeo Association (NIRA) sponsor and collaborates with Rodeo Life for comprehensive collegiate coverage in their digital and print magazine, enhancing our support for college athletes. Collegiate rodeo holds a unique place in the sport’s legacy, with many family traditions beginning at this level. For young athletes, college rodeo offers a sense of community and stability during a pivotal stage of their lives. Smarty Rodeo’s partnership with NIRA aims to support students’ personal and professional growth. 

    NIRA Commissioner Jim Dewey Brown stated, “The NIRA is pleased to have Smarty Rodeo partner with us in our mission to foster and develop rodeo at the collegiate level. Smarty Rodeo’s innovative products provide athletes and coaches valuable tools to refine their skills. We look forward to a long-lasting partnership that will continue cultivating champions.” 

    Providing Resources for Success & Expanding Opportunities for Collegiate Athletes 

    A key aspect of the Collegiate Team is monthly video calls with industry professionals, covering topics such as mental performance strategies, branding and sponsorship education, financial literacy, time management, and leadership development. These sessions provide invaluable insights, helping athletes navigate their careers with confidence. 

    Our commitment to nurturing talent extends beyond the youth programs. The Smarty Rodeo Collegiate Team offers a platform for young rodeo athletes to transition smoothly into a professional environment. By fostering relationships and providing mentorship from seasoned rodeo athletes and industry professionals, we aim to bridge the gap between aspiring young rodeo athletes and western industry leaders, ensuring a continuous development pathway for future champions. 

    Chancey Wright (ETAMU) shares, “I appreciate the opportunities Smarty Rodeo has created for rodeo athletes. The resources and mentorship we receive are helping me develop the skills I need to succeed at the next level.” 

    The Smarty Rodeo Collegiate Team is a one-year commitment requiring participation in monthly calls and promotions. Students will represent both Heel-O-Matic and Smarty Training, as well as the Smarty Supply Co. brands. Members must maintain a 3.0 GPA and be enrolled in a college, university, junior college, or trade school during the 2025 Spring and Fall semesters. 

    Building Leaders for the Future 

    At Smarty Rodeo, we believe success extends beyond competition—it’s about leadership, integrity, and growth. Our collegiate athletes are encouraged to be role models for other athletes, represent their schools with professionalism, and contribute to the sport’s development. 

    Cameron Haumea (SRU) shares, “I love being a part of a group of individuals who want to better themselves. Being surrounded by like-minded athletes pushes me to grow, both in and out of the arena.” 

    Transitioning from high school to college can be challenging, especially for rodeo athletes balancing school, competition, and personal responsibilities. The Smarty Rodeo Collegiate Team offers a built-in support system, ensuring they navigate this critical stage successfully. 

    A Commitment to the Next Generation 

    Our mission is clear: to bridge the gap between youth and professional rodeo by providing opportunities for growth, education, and mentorship. With the addition of the collegiate team, our support extends beyond high school, reinforcing the values that will carry these athletes into their professional careers. 

    If you’re looking to be part of something bigger—to join a team shaping the future of rodeo—the Smarty Rodeo Collegiate Team is where it begins. Applications open in the summer of 2025—stay connected with Smarty Rodeo on social media for updates! 

  • Team Cavender’s: Luke Coleman

    Team Cavender’s: Luke Coleman

    Team Cavender’s: Luke Coleman

    Photos Courtesy of Jennings Photography