Jimmi Jo Montera loves to rope. “We started riding when we were three and roping when we were four,” she shared of her childhood with her older sister, Shannon, and brother, Shawn. “I tried barrels a little bit, but never got too excited. We tried horse shows too and it was boring. I love to rope and I love to tie goats.”
Jimmi Jo grew up outside Longmont, Colo. Her parents, Jim and Shirley Martin, began Colorado Animal Health 40 years ago and although Jim wasn’t raised roping, after college he took up roping as his kids were learning about rodeo. All three competed in National Little Britches and High School rodeo. Jimmi Jo went to Otero College for one year, following her sister there, and then switched to the University of Wyoming from 1987 – 1990, under the coaching of Pete Burns and Danny Dunluvy. “Jimmi Jo is as good a hand as I’ve ever worked with, man or woman,” said Pete. “I didn’t have to do a thing with her – all I did was load calves and give her a scholarship.” Her abilities across the various events came to fruition in 1990 when she alone won the women’s team enough points to take the National Women’s Intercollegiate Team Championship Title. She won the All Around Cowgirl of the NIRA, placed in the breakaway, took second in all three rounds of goat tying and won the average.
After college, Jimmi Jo took her degree in merchandising and marketing and went to work for her dad. “I did the in-store buying until I got pregnant with Colby, then I went back part time.” Colby had heart surgery at two days old and open heart surgery when he was six months old. “Obviously that didn’t stunt his growth,” said Jimmi Jo of her 6’5″ basketball playing son. Garrett came along a few years later and Jimmi Jo stayed home for ten years raising her sons. Both excel at basketball and she spends her time helping them pursue their goals to be pro ball players. “My boys are 16 and 13 – huge basketball players. Between my practice and getting them to club basketball – that’s what I focus on. Colby and Garrett have been involved in basketball since fourth grade.” They attend school 25 miles from home, Fossil Ridge High School and Preston Junior High. “We really like the schools and they are very competitive,” she said.
Competitive is something the boys inherited from Jimmi Jo. Years after winning the team championship, Jimmi Jo is still working every day to improve her roping. Her most current win was the Wild Fire, heeling for Lari Dee Guy. “That is one of the best all girls ropings and I’ve come close to winning it before, but I’d never won it. It pays really good for an all girl roping.”
Jimmi Jo is concentrating on the little things in her roping and riding. “I’ve gotten better, but I’m not where I want to be,” she said. “During the fourth (of July), I see all these guys come through here and practice and you see how good they are – it’s no mistake that’s why they are good.” Jimmi Jo works closely with Speed Williams on her roping. “I’m working on position right now – Speed is helping me a lot. He preaches to me – the roping part is easy, but I don’t ride my horse right or make my horse work right. So I’m paying attention to that.” She has realized through the years that it is one thing to practice and another thing to practice productively. “I’ve gained information from great ropers like Speed, Alan Bach, and others that made me think about things a little differently.” She still heads some, but likes heeling much better. “I feel like I’ve studied it a lot and worked on it. In the time frame I have to practice, I want to focus on my heeling. It works out well because Rick (her husband) likes to head.” The couple, who married six years ago, have been around the rodeo and roping pens for years. “Rick and I we go roping all the time; he supports my roping – he loves it as much as I do.” Their place, located east of Ft. Collins, Colo., includes a barn that Jimmi Jo spends a fair amount of time at.
“We don’t have people over for dinner, we have people over to rope,” she says with a laugh. “We also host a few charity ropings in the barn, but it stays pretty busy in here with ropers all year long,” she said. At one of the events this year, the Bill Perusek Memorial Roping, Jimmi Jo won the saddle and immediately gave it to a little girl in the audience that was all decked out in her western attire while maneuvering little crutches. “I’d seen her there and she loved horses – she had her boots on and there was something about her – I could have lost Colby and it just hit me how fortunate I was – we are – to be able to do normal activities.”
She has a busy October between her roping and her sons’ ball games. She and Rick will haul up to Billings Mont., the beginning of October for the Wrangler Finals and will finish the month in Oklahoma City at the USTRC Finals (October 26 through November 3.) She hauls three horses – Chain Saw, who she got from JW Borrego, Chica, from Gary Grokett, and Rango, from Chris Glover. She’s got two others that she practices on and young horses that are coming along. “I’m a horse collector – I’ve got lots of them. I could have a whole herd – it wouldn’t bother me.” She also recognizes that roping at her level requires great mounts. “It’s hard to take a young horse and win right now, there’s no cheap roping. Look what you’re asking these horses to do. Go from a dead stop to blowing their guts out, sliding around the corner, dead stop, take a hit, do it again fifteen times at a jackpot.”
She practices at least four days a week, and ropes the dummy in between. “You have to rope the dummy correctly, you can actually reinforce bad habits on the dummy. I’ll rope the dummy to work on little weaknesses I’ve got.” She is also a regular at the gym. “I broke my back (L4 & 5) nine years ago, so it’s fused. Working out is one thing I do pretty faithfully because if I don’t, I can’t rope. At the US finals, I can go a week, but by the time I get home I can tell.” Her workouts consist of free weights, stability ball exercises, bands, elliptical, treadmill, and the bike. “I’ll do some basketball with my boys too,” she said. “I don’t feel good when I don’t work out, it’s a habit. I like working out.” She is also a regular at the chiropractor and sticks to a healthy diet. “I try to eat right 75% of the time – I stick with the simple stuff – fruit, good yogurt, and I pack a lot of protein bars, nuts, and almonds. My favorite are Kind bars – they are mainly nuts and coconut. I love Mexican food, and I rarely buy packaged food, or eat fast food.”
Jimmi Jo plans to continue to improve and win. “I’d like to win the US finals coming up and the Wrangler Finals next week.” She sees team roping as a sport continuing to grow thanks to the numbering system and the national sponsors that step up to assist with the cost of going down the road. “There’s people that can compete and win that can’t rope365 days a year and that’s part of the draw. When I was young, I had to go in the mixed ropings and rope against people like JD Yates.” She has also seen the increase in talent that has come along with more instruction. “It’s just like any sport – there are more tools – we didn’t have all the learning DVDS. I watch the Patrick Smith video – I wish I would have had that when I was young. My dad was learning and I would learn from him … my parents worked hard to afford our horses and rodeo. We did what we could and got information where we could.” She will continue to improve and work on the details that make her a strong competitor. Her sponsors include Classic, Wrangler, and Speed Williams. She is grateful to them for continued support and plans to represent them for a long time. “I never think ‘Gosh, I don’t want to go rope.’ I’m fortunate that my husband loves to do it. And I’m fortunate that I can fit it in. I just love to rope.”
With a rodeo career that currently crosses six decades; the full story of Dale Motley is yet not finished. Not by a long shot. But, here’s what we know so far. Dale was born in Bowie, Texas, lived in Oklahoma until his family moved to Colorado when he was 13. He began competing in Little Britches rodeos in the Denver area. “My dad owned a boarding stable down by Mississipi and Colorado Blvd. in Denver. All the kids around there were entering the Little Britches rodeos so I entered too. I think I entered everything they had and I went to Little Britches Finals; I think I was 17 or so when I got started. I didn’t do any high school rodeo and went to the amateurs after high school.”
From there Dale began entering any and every amateur rodeo that he could. “I didn’t start roping until a little bit later because I just wasn’t around any ropers to learn from. When I did get started, Dean Pariott from Westminster helped me learn; I didn’t even know how to tie a calf. I steer wrestled quite a bit then and rode bareback horses for a couple of years. But calf roping has always been my main event. Back then I learned to get off the horse on the left and it took me a long time to convert over.”
He recalls some of the early jackpots that brought him into contact with ropers that helped launch his career. “Every Saturday we’d be at somebody’s place to rope. We’d throw in a dollar; 50 cents for the calf and 50 cents for the jackpot. That was in the early ’60s.” Dale talks about his first calf horse. “I bought her to train for calf roping and she was really a good one. She had to train herself because I didn’t know anything about training at that time.”
He joined the PRCA in 1967 and served as circuit manager for three years in the ’70s. “I organized the Finals and ran meetings. I was calf roping director under Dean Oliver; I had Colorado and Wyoming.” Dale competed in the Pro’s until well into his 50’s “The last time I went to the Circuit Finals, I was 50 years old.” Some of his most memorable PRCA rodeo accomplishments include winning the short round in Houston and winning the Greeley All Around in 1973. “These are my biggest and most exciting wins. I have placed at nearly every big rodeo once or twice in my life. I’ve placed at Cheyenne a couple of times. I’ve made the Circuit Finals several times.” Dale is now a Gold Card member of the PRCA.
He began in the Senior Pro association when he turned 40. Between age 40 and 50, Dale was competing in both the PRCA and NOTRA (National Old Timers Rodeo Association, forerunner of the Senior Pro Rodeo Association). “I compete in the calf roping, team roping, steer wrestling, and ribbon roping. My wife, Jody was my ribbon runner for a lot years and she was fast. The Senior rodeo is a lot fun and geared more towards that than the PRCA. The camaraderie is great, you have time to stay in one place and have BBQ’s and get to know people.” He also served as association president for three years.
With a little bit of a laugh he adds, “Since I’ve had both my knees replaced, it’s become more fun to stay on the horse than it is to get off.” He’s recovering from a recent knee replacement and is thinking he might be ready for some events in this year’s Frontier Circuit and the Finals. In the course of his Senior Pro competition he has won the 2002 Reserve Champion Calf Roping title, the All Around title in 2007, the All Around title in 2010 along with the Champion Ribbon Roping and Champion Calf Roping titles. He was inducted into the NSPRA Hall of Fame in 2004.
In the mid-1970’s Dale became a member of the Major League Rodeo Association that established rodeo competitions between teams from various cities. “I was on the Los Angles team and we’d travel to other cities to compete against their teams. It was kind of like football leagues today. Casey Tibbs was our coach and that was one of the really neat things in my career was to meet him and get to know him. He was a real character. Steve Ford, President Ford’s son was on our team; he was a team roper.”
The Major League Rodeo led to him being tapped to star in a beer commercial while he was in California.”This was for a South African brewery and I was the main guy in the filming. Just about everyone on our rodeo team was in the commercial. In one scene, a fallen tree was on fire and had me trapped, and I rode a horse that would jump the tree. It was a lot of fun to do that.” No beer commercial would be complete with the obligatory swig of the goods and Dale recalls, “There was a scene where another cowboy tosses me a bottle, I open it, and take a drink and I don’t normally drink beer. Well, they had to re-take the shot about 10 times and by the final shot, I was beginning to ‘feel’ the part.”
He later appeared in a Pepsi commercial. “We were in Tucson at a rodeo and they were filming some blind taste tests and paying $5. So another guy said, ‘Let’s go get the $5 and go get breakfast.’ Being cowboys, we really just wanted the five bucks for breakfast. It was on TV a few times back then.”
Besides his rodeo career Dale worked on the Denver fire department for 36 years before his retirement 10 years ago. “I was at station 15 in Denver for 15 years, on a crash team at the old Stapleton Airport, and at DIA for 10 years. I saw some pretty big fires and was in on one crash. I had to adjust my time off so that I could get to rodeos, so that limited some of what I could do. I traveled by myself quite a bit because of needing to get back to work.” Dale and his wife, Jody have two grown children, Josh and his wife, Jeane; and their daughter, Laura and her husband Ricky Lambert.
Looking back over his years in rodeo, Dale says that all he ever really wanted was, “…to be a good cowboy, to keep my family together and provide for them. The PRCA was a dream come true for me, to do as well as I did and accomplish what I did. And the Senior Pro now is a real big deal for me. It’s a way of life that has been good for all of us. Josh is in the Senior Pros and Laura is running in the PRCA.”











