Rodeo Life

Category: Articles

  • Back When They Bucked with Buddy Cockrell

    Back When They Bucked with Buddy Cockrell

    Buddy Cockrell got to do a wide variety of things throughout his life. The Texas-born cowboy competed in high school and college rodeo, played college and professional football, owned ranches in Australia and Brazil and a gold mine in Costa Rica. He was born in 1934 and raised by his mother, Alice Gray Cockrell, and maternal grandparents, O.H. and May Etta Ingrum east of Pampa, Texas, on a farm and ranch.
    His granddad started him cowboying and working when he was six years old, and Buddy learned to rope from Perry Franks, a hired hand on the OK Ranch where they lived, a well-known Texas roper and Turtles Cowboy Association member.
    Buddy learned to steer wrestle in an unusual way. His uncle had horned purebred Hereford cows, and there was a cattle trail on the place, not far from the house. On horseback, Buddy would run a Hereford down the fence line, diving off his horse and onto the cow. He wasn’t usually able to throw the cow, but it gave him the chance to learn how to plant his feet, slide and get an arm hold. One day, one of the cows’ horns broke, and his granddad asked how it happened. Buddy never said a word, and no one found out. And when he began steer wrestling the real way, with a hazer, “he said he never knew how easy it was,” his wife Geneva said.
    Each morning, he and his older brother Lee would milk before school, get on the bus and ride twelve miles. They attended a one room school till they got to junior high, where Buddy’s height and size gave him an advantage in sports. He was a natural athlete, lettering in the shot put, basketball, and football, and playing defensive end and offensive tackle in football.
    In 1953, the year he graduated, he played on the Pampa High School basketball team, which was state champs. He was the regional heavy weight Golden Glove boxing winner and was chosen to be on the National High School All American Football team. He was also competing in rodeos by then, match roping other cowboys and winning. Buddy sharpened his roping and steer tripping skills by gathering and branding calves and doctoring for screw worms.
    The summer after high school graduation, he competed in the Texas High School Finals Rodeo and won the boys’ all-around saddle by placing in the calf roping and winning the steer wrestling. He competed in pro rodeos that summer, winning some and losing some. “I won more than I lost, or I couldn’t have kept going,” he said. “Money was tight at home and I needed all I could bank for college.”

    Buddy was in the field when Pop Ivy, one of the Oklahoma Sooner football coaches, visited. “I was out on the tractor plowing late one evening when a man stopped by. He had come to recruit me and offered me a scholarship,” Cockrell said. “It was better than driving a tractor, so I agreed.”
    He played two years at Oklahoma University, under the tutelage of Bud Wilkerson and as part of the team’s 47 game winning streak. He didn’t rodeo, as Wilkerson didn’t want him to. Then Hardin Simmons University’s coach Sammy Baugh came calling. He offered Buddy a football and rodeo scholarship, so he transferred, doing both sports at Hardin Simmons and earning a business degree with a minor in economics. He competed once at the College National Finals Rodeo.
    After college, Buddy headed back to Pampa to work on the family farm. But football wasn’t over for him. Pop Ivy had moved on to coach with the Saskatchewan Rough Riders, and he called Buddy, asking him to play for them. Buddy drove to Canada and signed a one year contract. When he got home, he found out he had been selected by the Cleveland Browns in the twenty-eighth round of the draft. But he stuck with his word and spent a year playing ball in Canada.
    The next year, he went to Cleveland to play for the Browns. But during a scrimmage before the season started, he was blindsided by one of his own players, injuring his right knee. It required surgery, and Buddy never played for the Browns. He worked hard to rehabilitate the knee.
    By this time, Sammy Baugh, his college coach, was coaching the New York Titans. He called Buddy and wanted him to come to New York. Buddy spent three years with the Titans (they became the Jets in 1962). The Denver Broncos asked him to play, but by then his knees were bad and he quit football.
    Buddy returned home to rodeo and farm. He roped calves and steer wrestled, often traveling with his brother Lee, who was a calf roper. He competed close to home and added steer roping to his repertoire. His best season was in 1977, when he was the PRCA season champion steer roper. There were three years (1976-1978) when two champions were awarded in each event. World championships were determined by the highest amount of money won at the NSFR. Season champs were awarded based on total season earnings. Buddy earned $11,386 that year; Guy Allen, ninth during the regular season, won the world title with earnings of $2,585 from the NFSR.
    He and his brother never drank; they had seen the effects of alcohol on their father. But that didn’t stop Buddy from having a good time. Good friend and fellow steer roper Howard Haythorn remembers that Lee and Buddy would get one room with one bed while rodeoing. Lee would take care of horses, eat a good solid meal and go to bed. Buddy would be gone all night, having a good time and coming in when Lee was getting up. “Lee would get more sleep but I had more fun,” Buddy laughed.
    Wherever Buddy went, fun and good times followed. He wasn’t scared of anything. His wife Geneva relates a tale of when he, Larry Nolan, Tom Henry, and Tuffy Thompson were headed to a steer roping in Nebraska. Their pickup died and there was no way to start it. Buddy said, “If I can get that big horse out of the trailer, I promise you I can pull this pickup and you can jump it.” Nobody believed him, but Buddy hooked his horse to the pickup, got it to move, and the pickup started.
    That same trip, the four of them were at their destination, where they ate supper and checked into a hotel. Two women in the bar decided to follow them to the hotel. Buddy and Tuffy were upstairs in their hotel room, with Larry and Tom on the first floor. All of a sudden, they heard a bang and glass flying. The women had accidentally driven their car into the wall, at Larry and Tom’s room. Buddy said, “what’s going on?” and Tom’s reply was, “girls, if we’d have known you were coming, we’d have opened the door for you.”
    After his football career, Buddy had several businesses. In 1971, he built a 25,000 head cattle feed lot east of Pampa, selling it seventeen years later. He and two other men built a 10,000 head hog operation outside Lefors, Texas, selling their hogs to Jimmy Dean’s processing plant in Plainview, Texas.
    In 1980, one of Buddy’s biggest adventures began. He flew to Australia to buy carrier airplanes. While he was there, he looked up an old rodeo friend, Carey Crutcher. Crutcher convinced him to buy a ranch (called a station in Australia) and Buddy was in the cattle business Down Under. The Blina Station was 640,000 acres with approximately 12,000 head of cattle. It was 100 miles from the closest town, Derby, and Buddy stayed six months of the year, while his son, Dan worked at the ranch year round.

    While he was in Australia, he attended and competed in rodeos, introducing team roping to the Australians, supplying timed event cattle for them, and winning an all-around saddle at his last rodeo in the country.
    He loved working at the station. The cattle were wild, some of them never having seen humans, and they would catch the bulls by roping them, tying them to the massive trees in the outback, and winching the animal into trailers. Then they were hauled back and put with the herd in the corral. One of Buddy’s worst injuries came when roping a bull. The bulls had been mustered and hauled into the corral. When Buddy roped one, it took off over a feed trough, catching the rope around his leg and breaking it. The bone was sticking through the skin, when Dan, his son, put him in the back of the pickup and drove him to Derby. There, doctors wrapped it, readying it for a flight to Perth for surgery. Buddy insisted that it was wrapped too tightly, but the doctor didn’t listen. When he was in flight, he asked the attendant to loosen it, cutting off over half of it to relieve the pressure. “He’s had some wild wrecks,” his wife Geneva said.
    Buddy’s business ventures didn’t end in Australia. He, along with partners, briefly owned a gold mine in Costa Rica and a ranch in Brazil.
    He didn’t ever touch alcohol, but he loved his Coca-Cola. He kept a cooler of it in the back of his pickup, and often drank 42 oz. a day.
    He was an excellent horseman, Howard said, and his daughter Amy was too. “She was a good hand.” He knew good horseflesh, his wife Geneva said. “He has a super, super eye for a good horse,” although he hasn’t ridden for three years.
    Buddy and his first wife, Joyce Moyer, had three children: Mel, Dan and Amy. He met his second wife, Geneva, in 2000, and together they have five children, nine grandchildren and three great-grandchildren. Amy and her husband Kyle Best ranch near Douglas, Ariz. Dan and his wife Drucy ranch at Higgins, Texas, and Mel lives at Amarillo. Geneva has two sons: Ty and his wife Kimberly Harris and Krece Harris, all of Decatur, Texas.
    At age 83, Buddy has Myasthenia gravis, a neuromuscular disease that weakens the skeletal muscles, causing difficulty in swallowing, walking and talking, and double vision. He got bucked off a horse three years ago, and since then, his health has declined.
    But Buddy has always met life’s challenges with a smile, ready to tackle them. “He lives life to the fullest extent,” Geneva said. “He’s been very blessed, and he’s always thought he was bulletproof.” He doesn’t worry about things. “He’s led a very carefree life. I worry and get grayer and grayer, and he says, why worry about it? Things will work out if they’re supposed to.”
    Howard Haythorn loves his old friend. “He’s a giant of a man, and not only in stature but in personality. He’s larger than life but he’s soft-spoken. He’s a lot of fun to be around.”
    Buddy is a 2010 inductee into the Texas Panhandle Sports Hall of Fame and a 2014 Texas Cowboy Hall of Fame member.
    He’s had a life that he would never have guessed, said his wife Geneva. “I don’t think he could have even dreamt up what would happen. He’s always been the kind, when he saw an opportunity that he was going to rise to the challenge.”
    “I’ve been blessed,” Buddy said. Life “has been good to me.”

  • Cole Edge

    Cole Edge

    Cole Edge of Durant, Oklahoma, is sitting second in the PRCA standings in steer wrestling, an event he originally took up in high school for the all-around points. The 33-year-old cowboy comes from a family of ropers and focused primarily on team roping and tie-down roping through high school, but he found his niche in steer wrestling. “I’m just steer wrestling now. I can rope when I retire,” he jokes. “I went down to Southeastern Oklahoma State in Durant for school where Sarah Burkes was the coach. Her husband, Jake, talked me into keeping up steer wrestling and it just took off from there. I like the physicality of it, and you have your hazer, but it’s more of an individual sport—everything depends on you. I like the competition and making good runs, and when you get to the big rodeos, I like the pressure in those situations.”
    Cole finished third in the CNFR world steer wrestling standings in 2007, and the pressure at Rodeo Austin in March this year spurred him on to a first-place win. He was also invited to the Calgary Stampede for the first time this summer. Cole is traveling with Cameron Morman, Chason Floyd, and Tanner Brunner this season, and the four steer wrestlers are competing on the same three horses this season, all by Pride Farms’ stallion Lions Share of Fame. “We’re all in the top 20 right now, and I think that says a lot for those horses,” says Cole. “We ride all the same saddles and just adjust the stirrups. I’m primarily riding a horse of Sean Mulligan’s, Miss Kitty, and another mare named Holly, and our gelding Slick is our haze horse. Miss Kitty was pretty young when I qualified for The American on her in 2014, but this year and last year I’ve been riding her every day.
    “The great thing about steer wrestling is that it’s kind of a big family. Everybody helps each other out,” Cole adds. “Sean Mulligan has helped me my whole career, and Jacob Burkes made sure I kept going with it. I’m pretty fortunate to be around people like that all the time.” Sean also hazes for Cole throughout the season. “You’re pretty much putting your life in your hazer’s hands. It’s a very crucial job. I started rodeoing with Sean and he’s one of the best in the business. Cameron hazes outstanding, and Chason hazed for me at the short round in Reno, and I haze for everybody else. We can’t win what we do without a good hazer.”
    Another crucial component in Cole’s steer wrestling career is his tack, including the 5 Star saddle pads and cinches that he uses. He’s been using their products the last 10 years and joined the 5 Star Champion team in 2014, the first year he qualified for the WNFR. “I like things basic, and their pads are 100 percent natural. The wool absorbs the impact just as well, and I like the 100 percent wool cinches they have. They work for me, and they are a great company with great people.” Cole also appreciates the variety of sizes 5 Star pads are offered in, and has a tack room full of them to prove it. “I can have one saddle and switch it to different horses and make it fit that much better. My wife is a barrel racer, and she has a whole bunch of their pads too.”
    Cole and his wife, Torrie, met at Southeastern Oklahoma State University where they were both on the rodeo team, and they were married in 2012. Torrie runs barrels on the WPRA Prairie Circuit, though she’s taking the season off since she and Cole are expecting the birth of their twins in November. The husband and wife also enjoy raising and training horses together, and taking them to barrel futurities. “If not barrels, then we try to rope on them and just turn them into good horses,” says Cole, who also likes welding.
    “Winning Austin was probably my biggest highlight, and my horses are working good. I get my confidence from what I’m riding—if they keep working good, I’m pretty proud of them. My goal is pretty much to win as much as I can and save up for those babies. I want to keep placing at the rodeos and everything will take care of itself after that.”

  • On The Trail with Cort Scheer

    On The Trail with Cort Scheer

    Cort Scheer is building his retirement one bronc at a time. The Elsmere, Nebraska, cowboy will top $1 million by the end of this season and he has managed his earnings well, investing in cattle for his family’s ranch in Nebraska and a piece of property in Stephenville, Texas. “I bought a place to fix up since I’m there for the winter and go to rodeos,” said the 32-year-old, who has been running down the rodeo road with the PRCA for eight years. “I’ve built the house and barn and this winter I’ll build the arena. Then I’ll sell it and get a bigger place.” At the end of his rodeo career, Cort plans to return to the family ranch, expand it, and run cattle with his brother, Clete. Right now, Cort doesn’t get home too often – maybe one month total each year. “It’s awesome,” he says of his home in Nebraska. “Cell phone don’t work, no town within 50 miles – it’s perfect –it’s just the ranch.”

     

    Cort grew up there, traveling 40 miles one way to school. “We got on a bus 20 miles from home.” There was no activity bus and since Cort was big into football and wrestling, he and his older brother and sister (Kema) drove themselves. “My brother and sister packed me around until I was old enough to drive.” In Nebraska, that age is 14. He spent the rest of his time working on the ranch. He learned how to ride broncs from his dad, Kevin, who rodeoed until he got married and his uncle.

     

     

    He started by riding sheep and then started riding in eighth grade, the earliest his dad would let him. He competed in the Nebraska high school rodeo, making Nationals every year. He won the Nebraska High School All around, competing in steer wrestling, calf roping, and saddle bronc riding. He played running back and corner back in football. “I liked it – I wanted to play football more than rodeo but I was too short and slow.

     

    “He’s always been a blessing – I like to say he’s as good a person as he is a bronc rider,” said his mom, Pam, fondly referred to as Grammy Pam. “I’m glad he stands up for what he believes in.” She also adds. “God really blessed him with this talent and I’m thankful that he’s walking with the Lord. He brings a lot of joy and happiness to this family.” Pam also loves ranch life in Nebraska. “I open my window up every morning to the Sandhills,” said the 22-year-veteran teacher that will be going on her second mission trip to Guatemala. She drives 28 miles each way to work each day to teach third grade.

     

    Cort went to college in Garden City and ended up at Panhandle State. “It’s always been the powerhouse in the bronc riding,” said his dad. “He was in the bronc riding region and was there for three years and I think that has a lot to do with his ability. I raised horses for a few years and he got on those colts, but he did most of his practicing down south.” Kevin is proud of all his kids. “I tried to raise my kids so they would go after what they wanted, and Cort has.

     

    When Cort does something, he goes all in – he’s pretty committed to anything he sets his mind to doing.” Kevin quit riding to pursue his first love, the ranch and his family. “I rodeoed at one a year on Labor Day to celebrate the end of haying, so they saw me ride once a year. I like ranching, it’s something I’ve done all my life.”

     

    Cort travels with two other bronc riders, and the three some make the best of the many hours on the road. “It’s been Tyler, Chet, and I for years.” He does a bit of hauling on his own, and spends the windshield time listening to music. “I’m a rocker, a big AC/DC fan and anything old country.” The day to day life on the road is pretty much the same. “We roll in an hour before, ease on up to the bucking chutes, and ride, go back to the van, and hang out. Lots of times we stay at a buddy’s house along the way, that’s a good thing about being older, you know everybody. It’s a big family, the door is always open, the light is always on.”

     

    He doesn’t check the standings very often. “I let the numbers take care of themselves and worry about my riding. If I’m riding good, the numbers will work.” He has stuck to bronc riding since high school. “I blew my knee out one year and riding broncs was paying me pretty good so I didn’t want to jeopardize my knee.” As a veteran on the road, he thinks it’s easier than it was at the beginning of his career. “When I was younger I didn’t pay attention to my eating and being healthy like I do now,” he said. “I try to stay away from fried foods – now I eat more Cliff bars – low in sugar and high in protein. Even though I don’t work out, wherever I’m at I try to work at something. I figure if you’re working, you’re working out.” Entering is easier too. “After so many years, you hit the same trail – just different days up.” The quality of stock has improved as well. “It’s light years from where I started, with the futurity broncs, they are big and strong. They are so athletic, 1,400 pounds jumping 6 feet in the air.” His advice to stay on is simple. “Lift on your rein and a good spur out and hustle; you’re coming down if you don’t.”

     

    “I like riding broncs, but I’d like to be home. My body is doing good, saddle doing good – I’ll keep doing it until they quit paying me. Then I’ll go home.” Until then, he is enjoying his rodeo days. “You dang sure have some stories when you sit in your rocking chairs.”

     

    Cort Scheer summary of accomplishments include:

    4x National High School Finals Qualifier
    2002 National High School Rookie Bronc Rider
    2004 Nebraska High School Steer Wrestling Champion
    2005 Nebraska High School Champion Saddle Bronc, Calf Roping, Steer Wrestler, & All Around
    4x College National
    Finals Qualifier
    2006 Central Plains Region Saddle Bronc Champion
    2008 Big Sky Region Champion Bronc Rider, Steer Wrestler, & All Around
    2011 Rodeo Houston
    Champion Bronc Rider & Shootout Champ
    2013 Calgary Saddle Bronc Champ
    5x Wrangler National
    Finals Rodeo Qualifier
    2016 Champion ERA Bronc Rider
    4x Canadian Finals Qualifier
    2018 The American
    Champion Bronc Rider
    Pendleton & Denver Champ

  • Back When They Bucked with Joleen Hurst Steiner

    Back When They Bucked with Joleen Hurst Steiner

    story by Gail Woerner

    Joleen Hurst Steiner is a petite ‘tells it like she see’s it’ cowgirl who was born in Woodward, Oklahoma in 1952. She grew up in Fort Supply, Oklahoma, which she said was “in the middle of nowhere”. She had two sisters and a brother. Joleen was the third child. Her biggest desire as a youngster was to have a horse. Her sister felt the same way. Joleen remembered getting a pony when she was nine. Then her folks bought her and her sister full-sized horses. The girls both trained their own horses.
    At first Joleen competed in Little Britches rodeos and Junior Rodeos. She entered the pole bending, breakaway calf roping, goat tying, and barrel racing events. She broke a breakaway calf roping record at the age of 13 at the Little Britches Finals Rodeo in Littleton, Colorado.
    Joleen admits her horse was a good horse for barrel racing, but not National Finals quality. When her sister married she gave her horse, Hot Shot, to Joleen. In 1970, she joined the Girl’s Rodeo Association (GRA) and with her mother at her side she made all the Oklahoma rodeos, and ventured even farther to Colorado, Kansas, all the Texas rodeos, New Mexico, Arizona and even the West Coast. She loved the California rodeos because the weather was always so good.
    Joleen admits when asked ‘what was the hardest part of barrel racing’ she thought nothing was hard. She was young, life was good and she had a good horse. She would read the GRA News to decide which rodeos to go to. She picked the rodeos that added the most money and that is the direction she and her mother headed.
    When asked how much she practiced her answer was, “Never!” She laughingly admitted, “I just hung on to Hot Shot, and we were in the money a good deal of the time.” We know she worked harder at it than she admits, but she truly enjoyed every minute of it. She felt the rules in barrel racing were fair for everyone when she was competing.
    As we discussed, the changes that have occurred since her era she immediately mentioned “No one complained about the ground in my era. Whether it was sandy, too hard, or whatever, we just dealt with it.” Joleen also said there are a lot more quality horses bred to barrel race today than she saw in her days in the arena.

    Concerning the barrel racing horses, she feels that often trainers expect the horses they train to turn a barrel a certain way. “I feel they should allow the horses to decide how they choose to make the turn. The horse knows best what fits them.” She also said you can tell which horses love it as much as their rider – it shows.
    In 1970, Joleen was having a good year and her dad told her if she won the barrel racing at the Cow Palace he would buy her a trailer with living quarters. That win qualified her for the National Finals Rodeo, in Oklahoma City, as one of the top fifteen barrel racers in the world. There were nine rounds of barrel racing and she won three second places and two first places. “If I didn’t knock over a barrel I placed,” she admitted and laughed. That first year she finished 7th for the year.
    “When I hit the road in 1971, I was in heaven. My mom cooked wonderful meals, and we stayed on the rodeo grounds in my new gooseneck trailer. It wasn’t as common to stay on the rodeo grounds as it is today, but it was much easier, Hot Shot was with us, and it was fun.”
    The following year, 1971, she qualified for the National Finals Rodeo again, finishing in third place in the world, and third in the Average. There were ten rounds of barrel racing and Joleen had three second places, and three third place wins, but this year something happened that changed her life forever. She met Bobby Steiner, a bull rider.
    Her mother didn’t think much of bull riders. Mrs. Hurst was much more interested in Joleen finding a nice calf roper to marry. “Mom thought bull riders were lazy. All they had to do is bring their bull riding equipment in a bag to a rodeo. Mrs. Hurst felt a roper that had the responsibility of hauling his horse and keeping him sound would make a better husband for her.” Joleen was determined. She saw something in Bobby she hadn’t found before. He was very confident. They had their first date at Belton, Texas on the 4th of July. He picked her up in his big Oldsmobile 98 and she was impressed. She asked him if it was his dad’s car. She thought the car was way to fancy for a bull rider. After all, she was driving a little Ford pickup. Bobby informed her it was his car. Their first date was a drive-in movie in Temple where they saw “Bandolero” and “Butch Cassidy and the Sundance Kid”.
    After that they ran into each other at various rodeos and continued to date. The following year after the Houston rodeo Bobby asked Joleen to marry him. They married in June, 1972. Their family eventually expanded to three with the birth of Shane. Sid was born fourteen months later. Joleen had her hands full with two little boys, and a husband, so the barrel racing stopped.

    The following year Joleen began to help Bobby with his bull riding career. She entered him in all the rodeos and helped him plan to get to all of them. She said, “You might call me Bobby’s navigator. I made sure his entry fees and turn out fines were paid and took care of the business end of the sport.” (This was all before PROCOM).” She traveled with him until the doctor told her, when she was 7 months pregnant, that she needed to stay at home. Bobby won the World Championship in Bull Riding in 1973, and was 2nd in the Average. He retired from bull riding shortly after that.
    Bobby began helping his dad, Tommy, with the Steiner Rodeo Company at that time. The legacy of Steiner Rodeo Company began with Buck Steiner, Tommy’s dad running it with Tommy. Then Tommy and Bobby ran it together. Joleen carried the American flag and helped in many other ways. She helped Mildred Farris, the secretary for Steiner Rodeo Company, keep time. “When we had rodeos overlap, liked Belton and Pecos, I would secretary the smaller one,” explained Joleen. When they sold the rodeo company in 1982, Bobby and Joleen spent their time raising their sons and ranching.
    The Steiner family has always been tremendously benevolent to many groups and totally supportive of rodeo and the rodeo family. Some of the innovative things started in rodeo was done by Steiner Rodeo Company, including the electric eye for timing the barrel races, and instead of having the barrel racing event next to last they had it as their third event in each performance.
    Son Sid became a steer wrestler and went to the National Finals in 2000. In 2001, he was absent from those top fifteen in steer wrestling. But in 2002 he came back with a vengeance and won the Steer Wresting Championship and the Average. He followed in his dad’s footsteps and retired from steer wrestling shortly after winning the World title. This family is totally family-first and admit they don’t like being away from home. Son, Shane, is a musician and although he has played in numerous venues he enjoys his life performing at Steiner Ranch Steakhouse down the road from his home. Now the grandchildren are making their marks in bareback riding, barrel racing and wake-boarding sports.
    When doing this interview with Joleen, Bobby stuck his head in, and made this statement, “I may not have been the best bull rider, but I sure got the best looking barrel racer!”
    By the way, Joleen’s mom became a major fan of Professional Bullriders and knew all the cowboys competing as well as the bulls. I guess she decided bull riders weren’t so bad, after all.

  • Roper Review : Chance Schuknecht

    Roper Review : Chance Schuknecht

    Chance Schuknecht was raised and graduated high school in Iowa Falls, Iowa. His love for horses and a rodeo scholarship took him to Rapid City, South Dakota where he earned a Bachelor of Science in Equine Management from National American University.
    Chance, 33, now oversees Sales and Marketing at Silver Lining Herbs, a world leader in natural herbal support for horses and dogs.
    “My brother got me started roping in the 8th grade and I rodeoed through high school and college. I’ve always loved horses and in college thought I wanted to be a trainer,” explains Schuknecht. “I worked for a reining cowhorse trainer and worked for Lisa and Grady Lockhart one summer. I got burned out and realized I would rather ride for pleasure than as a job.”
    A college friend, Dustin Luper, introduced Chance to the owners of Silver Lining Herbs, Mickey and Lori Young. Chance was offered a chance to do his college internship at Silver Lining and has been there since.
    “Going into that experience, I wasn’t a supplement or herbal person, but this was a chance to stay in the industry and not have to ride every day. My internship was a life changing experience. It inspired me to take care of my horses.
    It made me think back to a mare I owned and all the problems she had like pulling back, and how she would dunk her hay in the water. We thought she was half crazy at the time, but after what I learned from Silver Lining, I realized she probably had some physical things going that needed addressing.”
    If we pay close attention, our horses will let us know when something is hurting or bothering them. Recently my head horse was swishing his tail through the corner. Obviously something is bothering him. We can ignore it, or try and figure out what’s wrong. I found my horse had sore kidneys,” explains Chance. “The kidneys are not protected by the structural system and the bars of our saddles sit over the kidneys. Then we’re asking our head horses to put that bend in his back going across the arena while pulling a 400 lb. steer. It’s no wonder they may not finish well, or might leave harder or not pull. A typical reaction for most people is to get after their horse. But we really need to take a minute and ask ourselves why it’s happening. The fact is horses by nature are willing and try to please us.”
    Some horses are more vocal than others. Those horses that hump up or flag their tail are horses that are trying to communicate with us, to let us know something is up. We should always be listening to our horse’s needs, but, now that we are able to rope for the large amount money available, and considering what our horses are worth, I think it’s very important to listen to what your horse is trying to tell you.”
    If we throw a saddle up on a horse and he pins his ears, he’s trying to communicate and we need to listen. I can sit at a team roping and see a 400 lb. guy on a little 14.2-hand horse or see a guy lose his temper and whip his horse these are some of the things that amaze me about horses. These horses show up every day and perform regardless of what they’re having to overcome. I’ve become very sympathetic to horses and realize that they are the coolest animals God has created.”
    Schuknecht’s once college internship has turned into a ten-year career at Silver Lining Herbs. Chance finds the company mantra of ‘do what’s right to help dogs and horses’ rewarding. He also enjoys some of the perks such as going to Speed Williams’ place and roping for the day.
    “Without working for Silver Lining, that probably wouldn’t happen. It’s been a great experience.”
    Chance, a #5+ roper enjoys competing at World Series of Team Roping events. He’s grateful to work in the industry he loves and be surrounded with quality and talented people.
    He and his wife Kyla, have been married nine years and have two children, a daughter, Austyn, 6, and a son, Wade, 3.

    Chance Schuknecht with wife Kyla, daughter Austyn, & son Wade – Jessica Montgomery

     

    COWBOY Q&A
    How much do you practice?
    Three or four days a week.
    Do you make your own horses?
    Yes.
    Who were your roping heroes?
    Speed Williams. I also high school rodeoed with Kollin Von Ahn and admire his ability.
    Who do you respect most in the world?
    My wife.
    Who has been the biggest influence in your life?
    My parents.
    If you had a day off what would you like to do?
    Hang out with my family.
    Favorite movie?
    Braveheart
    What’s the last thing you read?
    The Continual Conversation.
    How would you describe yourself in three words?
    Patient, persistent, hard working.

    What makes you happy?
    My family.
    What makes you angry?
    Laziness.

    If you were given 1 million dollars, how would you spend it?
    I would want to be very generous and help people that need it. And pay off my student loans.
    What is your best quality – your worst?
    My best quality is I am very soft-hearted and have compassion for others. That can also be a hard quality to have.

    Where do you see yourself in ten years?
    I see myself being the best dad and husband I can be, and someone who is still giving horses a voice to help them out. It seems like sometimes you get to help a lot of horses at once, sometimes it’s just one. No matter where I am, I want to help horses.

  • Back When They Bucked with Scott Tucker

    Back When They Bucked with Scott Tucker

    Deep in Scott Tucker’s soul there were seeds of rodeo that drove the Jacksonville, Florida boy towards his destiny, and roots were developed that have entwined family, rodeo, and future generations of cowboys and cowgirls forever. Scott was born in 1946, an only child to his parents, Lucille and Holmes Tucker, but being a cowboy was more in his DNA than it was in his family upbringing. His dad graduated in 1939, from Yale University where he attended on a full-ride boxing and football scholarship; and he went on to work for General Foods, before settling in the automobile business. Although his parents were far more interested in life in the city, Scott was drawn to the Pecan Park horse racing track, where he started jockeying horses when he was just 12-years old. Only destiny knew then, that he was starting down a path that would lead him to become an integral part of one of the most notable rodeo families in North Carolina.
    Scott rode racehorses with Sonny Burris on the brush tracks, helping to start colts and train them to use the starting gates until his weight exceeded the 135-pound maximum allowed. Scott jockeyed the legendary Quarter Horse, Go Dick Go, in brush track races before the horse went on to make history as the winner of the first All American Futurity in 1966. Sonny was a boxer and jockey, that also rode bareback and saddlebronc horses; and he helped 12-year old Scott, step onto his first bareback horse at a Callahan, Florida rodeo. Scott did try following his dad’s path in life, and played football his freshman year of high school, but frustrated that the football schedule conflicted too much with his rodeos, he gave it up.
    Once Scott had his driver’s license, it was only the rodeo road on Scott’s mind. Scott started out entering bareback riding at open rodeos, before getting on bulls, which quickly became his favorite event. In 1962, Scott attended a Jim Shoulders bull riding school and the memory of staying atop the legendary bull “Tornado,” is forever etched in his memory. In 1963, he got his first membership card for the IRA, known as the Interstate Rodeo Association at that time. Scott started working as a rodeo clown, “Scooter,” when he was 15-years old, and quickly became enthralled with the new job he often performed between riding in his events. The challenge of outmaneuvering the bulls, was as exciting as staying on top of them.

    Although Scott’s parents were very proud of Scott’s success, they were far too nervous to come watch their fearless cowboy at the rodeos, so Scott often traveled solo or with rodeo friends that became his rodeo family. At 16-years old, Scott was cruising the interstates between rodeos, in a 1958 four-door Oldsmobile, decked with its giant tailfins, pulling a 13-foot travel trailer to sleep in. Scott thinks that rig is what got 14-year old Vicki Kidd’s attention when they met at the Silver Springs rodeo in Maryland. Meeting Vicki would prove to further cement the path of Scott’s life. Vicki Kidd was a barrel racer, and daughter of C.W. and Helen Kidd of Charlotte, North Carolina. The Kidd family was instrumental in bringing rodeo to North Carolina in the mid-50’s, after C.W. had fallen in love with the sport while he was stationed in Florida, in the Air Force. The Kidd’s started the Rockin’ K Ranch, which was a family commune of sorts, raising future cowboys and cowgirls around a central rodeo arena, and has hosted rodeos for over 60 years now. Not only did Vicki fall for the handsome, blue-eyed cowboy, but her parents did as well, taking the 16-year old in and treating him as their own.
    Scott would travel to rodeos, staying on the road most of the summer, returning to Florida to complete the school year. In 1963, the summer before his senior year, he and Lyle Wiggins made it up to Frontier Town in upstate New York, in the heart of the Adirondacks. “Frontier Town was an old western town theme park that put on three rodeos per day. I got a job there as a stagecoach driver, and later became the arena director for the rodeos.” The rodeos would highlight one or two competitors in each event, plus feature a trick rider, and there are many PRCA cowboys that got their start there. “It was the best place a young person could rodeo, besides the rodeo shows each day, there were a lot of jackpots within about 30-miles of Frontier Town. I was loving it up there, and making about $500 to $600 per week, which was a lot of money back then.”
    Scott graduated from high school in 1964, the year that he earned his first SRA All-Around Champion Cowboy title. He went on to win the title again in 1965, 1968, 1970, 1971 and 1973. When he left home for the summer in 1964, the plan was for him to PRCA, and SRA rodeo through the summer, before heading west to Las Cruces, New Mexico, where he had a full-ride scholarship to New Mexico State University; but seeing Vicki Kidd again that summer, changed his college plans completely. “I didn’t want to go to New Mexico as planned, I called my dad and told him I wasn’t going. He wasn’t very happy about me giving up the scholarship, but I told him if he’d pay my tuition at North Carolina State University in Raleigh, that I’d cover everything else.” Scott graduated from NCSU in 1966, with a degree in agriculture and livestock management, rooming with Vicki’s brother, Buddy, while they attended school there. “Buddy was such a fine person, always willing to help anyone. He always had good horses, and he would always let anyone that needed a better horse at a rodeo, ride them.”
    In 1966, after Scott left NCSU, and just three days after Vicki graduated from high school, the two soulmates were married, starting a union that would last for over 50 years, before Vicki’s passing on October 12, 2016. Scott also joined the Air National Guard, in 1966, serving for 6 years in the engine shop, as an airplane mechanic.

    The eastern cowboy couple traveled the roads of the rodeo circuit, chasing dreams while being blessed with new friends across the country. Vicki had a passion for horses, barrel racing, and supporting her roughstock riding husband. Vicki was the 1968 SRA Champion Barrel Racer and was crowned as the very 1st SRA All-Around Champion cowgirl in 1971, winning it again in 1974. Scott was doing quite well as a bull rider in the PRCA, ranking #7 in the world standings in June of 1970, but responsibility was beginning to tug on the roaming cowboy, so the couple continued to rodeo but made more of a permanent camp in Charlotte as they laid a foundation for their family. Scott had traded a good horse for some asphalt equipment, the beginnings of his paving business, Scott Tucker Paving and Grading, which he still operates. Scott and Vicki had their first child, daughter Keri, in 1967, and their son Jason was born in 1971. Also, in 1971, Scott dominated in the Coastal Rodeo Association, winning the All-Around Champion Cowboy title. Although Scott continued to find many successes in rodeo arenas across the east, looking back he wishes he would have continued his PRCA run to finish the 1970 season, thinking about the chance he may have had at that world champion gold buckle.
    Scott and Vicki continued to rodeo as they raised a new generation on the Rockin’ K, alongside Vicki’s brothers, Buddy and Jerry, and their budding families. The arena was often filled with champions and celebrities passing through while on their own rodeo circuit travels, and the art of rodeo was being practiced there on a daily basis. Cowboys like Red Duffin, who traveled with groups of cowboys and good horses, often practiced when he came through, and helped anyone interested in improving their steer wrestling skills. Scott served as the president of the SRA in 1979 and 1980 and was the vice-president for six years. Scott was also on the board of directors of the North American Rodeo Commission. Scott was responsible for producing hundreds of rodeos at arenas all over the east, and was the captain of the Southern Rebels, a rodeo team that competed at rodeos such as the Calgary Stampede. In 1983, Scott decided to focus more on the next generation of rodeo stars and he and Vicki stepped into the supportive role for their kids’ and grandkids’ rodeo dreams. Scott was the president of the NCHSRA in 1987 and 1988. Scott has been a pillar in the rodeo community, often stepping up to judge rodeos when needed, turned to when questions arise, and encouraging young rodeo athletes wherever he goes.
    The legacy that has continued from Scott and Vicki Tucker has went on to include their children, grandchildren, as well as many uncles, aunts and cousins that all participate in rodeo competition or production. Inevitably, the passion that Scott felt in his heart for rodeo so many years ago, will burn inside the many that will follow in his footsteps for years to come.

  • On The Trail with Cole Futrell

    On The Trail with Cole Futrell

    Rodeo roots run deep for young North Carolina cowboy, Cole Futrell. The Kidd, Tucker, and Futrell families have had an influence on the sport in the southeast. Cole, a first-year, youth IPRA member, is 16-years-old, and was born in Charlotte, North Carolina where his start in life was on his family’s legendary Rockin’ K Ranch. There aren’t many cowboys or cowgirls of any caliber in North Carolina, that don’t have a story to tell about their rodeo days there at the Rockin’ K, where Cole lived until he moved to their farm in Union Grove when he was in first grade. Cole’s great-grandparents, Helen and C.W. Kidd started the Rockin’ K Arena and were instrumental to the beginnings of the Southern Rodeo Association, and rodeo in North Carolina.

    Cole’s Papaw, Scott Tucker (BWTB on page 22)is an SRA All-Around Champion Cowboy, that won the title multiple times in the 1960’s and 1970’s and had a big influence on Cole’s interest in rodeo. “I love listening to all of his old rodeo stories, especially his bull riding stories, and I want to be able to tell those kinds of stories one day too.” Cole’s late-Nana, Vicki Kidd Tucker, was quite the cowgirl, winning many titles during her rodeo days. Scott and Vicki raised their two children on the Rockin’ K; Cole’s mom, Keri Tucker Futrell, and his uncle, Jason Tucker. Jason competed as a team roper on the pro-level for several years and is an IPRA World Champion team roper. “My Uncle Jason has always helped me at rodeos to know what the start is and gives me advice on what I can improve on as a header.”

     

    Cole is the youngest of Keri and Bart Futrell’s four children; his older siblings are Matt, 29, Paige, 27, and Clay, 19. Keri is a timer at many IPRA and SRA rodeos and has been a supportive rodeo mom to all her children. Cole appreciates that she hauls him anywhere he needs to go, watching most of his runs through the video lens, so that he can watch them later. Bart competed as a bull rider for several years and is a past IFR qualifier. He now owns Bow F Bucking Bulls and is a well-respected IPRA stock contractor and rodeo producer with his partner, Chet Kidd, (Keri’s cousin) as Rafter 3 Rodeo Company. Cole often helps his dad feed and care for bulls, as well as sorting stock and running them through the chutes before events to prepare them for the rodeo. “My dad has always told me to never give up no matter what anyone tells me. He is a hard worker, and I’ve learned from him that if I want something to never give up on it. If my dad puts his mind to something, he’s going to get it done.” Matt has also been an IFR qualifier, and still competes in many IPRA and SRA rodeos, as well as training horses and helping with the family stock contracting business. “When Matt is home, he’s always willing to pull the sled for me and is there to help me anyway he can.” Cole’s sister Paige is a NCHSRA alumni and went on to college rodeo in Texas; she is now a beautician and co-owner of the online boutique, Madeleine Paige. Paige is engaged to PRCA bull rider, Eli Vastbinder, who is currently in the top 15 in the world standings. “I really appreciate all of the help Eli gives me on my mental game; he has always been very motivational and positive.”

    Clay, an IPRA heeler and IFR qualifier; and has been instrumental in Cole’s team roping. Cole watched Clay rope for a few years, while he stayed busy competing in steer riding, ribbon roping, and breakaway roping through junior high. Once Cole started heading, he and Clay spent nearly every day in the practice pen, roping the sled and steers together. Cole has been to several IFYR rodeos to watch Clay compete and last year was Cole’s first year to compete in Shawnee. Clay graduated in 2017, and is currently living in Stephenville, Texas. Cole’s favorite roping win was when he and Clay won the 12 Preliminary roping at the 2017 NTRL Finals in Jacksonville, Florida.

    Besides the many family members, including cousins Cory and Tyler Kidd, that have been down the IPRA and IFR roads before him, Cole credits team roper, Bronc Fanning for much of his success as a header. Bronc competed at his first IFR in Tulsa, Oklahoma in 1971, and spent many years competing as a team roper. Bronc started working with Cole about five years ago, after Cole had told his dad he wasn’t ever going to rope, because he just wanted to ride bulls. “His dad called me that day, to see if I’d start working with him. I just started spending time teaching him how to do tricks on the dummy that his brother and cousins couldn’t do, and once he started beating them on the dummy, he got interested in roping steers. I don’t think I’ve ever been around such a kind and big-hearted kid, that has been so dedicated or works as hard at his roping.”

     

    Cole, a homeschooled sophomore, team ropes at rodeos as well as USTRC jackpots. He just finished his second year competing in the NCHSRA, with roping partner, Blake Walker; finishing the season as the Reserve Champion Header. The two are anxious to compete at the 2018 IFYR and high school national finals. Since 7th grade, Cole has headed on a 15-year-old grey gelding he calls Bam Bam, “I like riding him because he is so honest, he never gets too strong and lets me handle the steers however I want.”

    Cole was chosen to be on the Smarty Young Pro Team and has been blessed by the experience. The help he has received from Smarty Pro members, like Kaleb Driggers and family friend, Luke Brown have been invaluable to him. Last March, the Smarty Young Pro Team gathering at Allen Bach’s Smarty training facility in Texas, was a life-changing experience that not only gave him the opportunity to learn from many of the pro team members involved, but also strengthened his walk with the Lord. Trey Johnson leads the ministry and motivational team meetings, and Cole has learned lessons from him about being a winner inside as well as outside the arena. “Trey has really helped to bring me closer to God.”

    With such strong family connections to rodeo, it is not much of a surprise that Cole is also traveling down the rodeo road. Like a rite of passage, it’s now his turn to compete at these events he has spent his life watching. His plans, goals and dreams for his future include moving to Stephenville, Texas and competing in college rodeo before starting a career as a roper; with the ultimate dream of one day, heading steers for his brother Clay at the WNFR. “It’s all I want to do – it’s all I think about and what drives me.”

  • On The Trail with Justene Hirsig

    On The Trail with Justene Hirsig

    Justene Hirsig from Cheyenne, Wyoming, turned 21 a year ago, and it’s been a great year for her. She won The Wrangler Team Roping Championships All Girl roping with Jimmi Jo Montera as well as second with Lee Sherwood. “I was first, second, and third high call,” she said. She also took third place in the Central Rocky Mountain Region with her partner, Denton Shaw, and is currently sitting ninth in the nation in the college standings and the only woman in the top ten.

    She started roping when she was in eighth grade. “My dad (Tom) let us start chasing calves around the arena when he was still tripping steers. My sister (Jordan) and I started when I was about 8 – that lasted for a summer, but I didn’t get into it until later. I didn’t like it too much – I played basketball.” Justene played point guard and several other positions during her time on the court. “That was my first love.” She did both rodeo and basketball, and was leaning more towards rodeo when she received an offer to play basketball for Casper College. “I wanted to see if I could make it in the basketball world. I knew rodeo would be there forever.” She hurt her knee during practice and had to sit out for the year. After knee surgery in January of her freshman year, she called it quits. “I had another surgery last November.” Basketball played a huge role in what she’s accomplished. “I’ve had some tough coaches and they taught me how to put aside everyone else’s thinking about you and perform well. I took that from playing college basketball to rodeo – it’s the same thing –if you don’t perform well, you don’t get paid. It doesn’t matter what anyone thinks. I’ve played in a lot of close games and you have to perform when things are tight and you only have a few minutes to pull it off. That’s helped in short rounds. I can talk myself into it’s just another steer.”

     

    The rodeo world is a very familiar place for Justene; she grew up going to Cheyenne Frontier Days. “My dad’s great great uncle (Charles Hirsig) was one of the cofounders of CFD. My family has been in the arena ever since. I’m carrying on the family tradition, picking up flank straps, or shagging cattle. I help where I can; I’m there every day.” Her dad is the CEO and President of Cheyenne Frontier Days. He is also the one Justene attributes her success in rodeo to. “He taught me how to rope and he knows so many people that have helped me – Tyler Magnus, Bobby Harris, JD Yates, Rod and Stephanie Lyman, and Rick and Jimmi Jo Montera – and he puts me on amazing horses.”

    “The thing that always amazes me about Justene is how well she rides. She sits a horse picture perfect. That has always been her best attribute when it comes to improving her skills. Denton Shaw doesnt get the credit he deserves sometimes because he is amazing in his consistency and dedication. They have been partners almost their entire careers and is one of the biggest parts of her success. A great young man,” said Tom Hirsig. She works on her mindset by reading books – one of her favorite authors is Joel Osteen – and one of his that she reads often is ‘You Can, You Will.’ “My mom (Debbie) always gets me set up with books.” Her mom also helps with lots of other things. “Mom hasn’t missed church in more than ten years. Whenever I’m struggling, she encourages me to go to church and pray about it. She’s always praying for me as a person – my mother is the backbone of everything.” She also pulls the machine around, turns out calves for breakaway roping, and does whatever needs doing to help Justene succeed. “Without my mom, none of this would be possible. I’ll ask her to turn calves or steers and anytime of the day she says yes. If a horse needs reshod or hauled to the vet, she does it. Without her, we wouldn’t be able to do this. She sends me books to read and finds churches for me to go to on the weekends.”

     

    “My dad gets me well mounted and I have that – and I’m blessed.” During the six-week long break at the University of Wyoming, after a short vacation, she and her dad headed to Arizona to rope for a few weeks. “My dad and I kept a horse for each of us in Arizona, and they were put on the walker every day and we’d fly back to rope. I think that’s a big part of my improving my roping.”

    She transferred to UW two years ago, pursuing a degree in business financing. “My plan is to get a pretty good degree here so I can have the lifestyle that affords me to go to Arizona in the winters. I wouldn’t want to live there year round.” She has two years left on her rodeo eligibility and plans to make the most of it. “I sold horses when I was heading to basketball, and after two knee surgeries, the last year didn’t go so well. Now I’m roping with Denton Shaw – it’s been great. We roped together in high school for three years and qualified for Nationals, and we decided to rope together this year. We figured we did well in high school and tried it in college and we’ll rope at the CNFR.”

    She sent her horses home so she could finish her finals. When she finished, she headed home to practice. “We have 22 to rope on. I have five head horses to practice on so I should be good.” She is excited to back into the box in Casper for the CNFR. “Making it is an end result of roping well in the college rodeos, and I’m looking at it as another rodeo. It’s going to be cool to make it there, but I’m going to rope like I always do – four more steers. I rope 50 a day if not more so that will be easy.”

    Long term she plans to continue roping. “I want to be one of the best girl headers that’s on the road. I’d like to start getting into horse training and horsemanship – that’s something I want to work on. I don’t know what I want my job to be when I grow up – but I want to be one of the wellknown ropers.”

    “Choose to dwell on thoughts that empower you, inspire you, and encourage you to have faith, hope and joy.”
    “I’m around a lot of the people trying to make it to the NFR and it’s not something I’d be opposed to. If I wanted to try after college, I think it would be cool to do,” she concluded. “I have tons more to improve –and I just got moved to a #6, and I’ve worked hard to get there.”

  • Joe Beaver

    Joe Beaver

    “One, you have to really love it. Two, you have to sacrifice things for it. Three, you get out of it what you put into it, and four, always dream big, because you never know what’s going to happen.”
    Many a student of Joe Beaver has heard this advice, which rings as true today as it did when the 8-time WNFR World Champion was just starting out. He built an exceptional reputation in the industry over 25-plus years of pro rodeoing, a reputation fueled by hard work and relentless passion, which Joe now strives to kindle in the next generation of rodeo athletes. He teaches numerous schools across the country—there are only five or six states in the U.S. he’s yet to visit—while Joe has taught as far away as Australia, New Zealand, Brazil, and the Dominican Republic. And if ropers can’t come to him, he’ll go to them. “I like to see raw talent and mold it,” he says. “The fun of it is seeing that develop and seeing what someone has been hoping for and wishing for come true. I’ll take the weekend warrior or the businessman who’s decided to rope again after 20 years and help him get back into the game and watch him succeed. That’s the fun of it.”
    Joe also purchases horses from all over the country, finding the right horses to fit his students. Many of the horses are in their mid to late teens, and Joe depends on Nutrena feed to help them reach their highest potential. “I’ve been feeding Nutrena for about ten years, and it’s been a relationship with the product that brought on the relationship with the company. They are a top-of-the-line company that puts forth their best efforts, and they put forth the best products so the animals can work the best they can. I might buy some horses that look terrible, but I know if I put them on a senior feed, I’ll get them built back up and strong, but still keep the same minds on them as when we started,” Joe explains. “I also have roping cattle that make a lot of runs up and down the arena, and they get everything they need out of the bag. If you don’t keep horses and cattle fat and feeling good and ready to perform, then you won’t get the most out of your performance.” With nearly 200 kids entering each of his ropings, and teaching 60-80 days of private lessons altogether each year, Joe is equally confident about recommending Nutrena feed to his students. “When I put it out there, I mean it. There’s pride in the knowledge that when you’re giving away a bag of Nutrena, you’re giving the best you can offer.”
    Several of Joe’s roping students stay at his home in Huntsville, Texas, and Joe travels with them to their larger events, from the Texas Junior High Rodeo State Finals, to the NHSFR and CNFR. He also encourages them to pursue rodeo scholarships for further education or learning a trade, reminding them that rodeo takes care of its own, but it requires blood, guts, and tears. “They’re good kids and they work hard at it. I keep them pretty busy. I sell a lot of horses, so between all that riding and roping and working on them, they stay pretty busy. I keep feelers out for good horses all the time. We don’t train young horses around here because you never know what you’re going to get. I like to get good horses and get them back to where they used to be, or make them better.”
    While Joe says his work ethic carried him longer than his body did, he continues to compete, rodeoing on the PRCA’s Southeastern Circuit when he’s in Florida for the winter, as well as the All American ProRodeos. He qualified for both finals in the team roping last fall but had to sit out after back surgery. A horse fell on him at the end of February and broke his leg, which set him back several months, but Joe was back to roping by the end of April. “I’ll just have to see if I get the circuit finals made this summer, and if I do, then I do. You never lose the desire to win. One of the first times I hurt my knee, I was griping about it, and my dad told me, ‘I can fix this so it never hurts again. You back off; give 40 instead of 110 percent. No one will know who you are, and you won’t have any money.’” Joe lived on that perspective from then on and loves the way he’s involved in rodeo these days, particularly watching the sport progress. “They’re roping smaller calves and doing different things with their slack, roping smaller steers and reaching farther. To see the guys do it keeps you fresh. I’m so glad to see the money come up to where it should be. When I reached the 2 million dollar mark, it was at the end of my career. Now people win more money than that in a few years, and that’s a good sign for rodeo. I love to see people at my clinics win, and my goal is to keep doing what I’m doing and watch them get better and better.”

  • Timber Moore

    Timber Moore

    “My drive is to prove to myself that I still rope good enough to make the NFR and compete with the best in my event,” says Timber Moore. “It is more of a job, but I think there’s probably a lot worse jobs in life than traveling around with family and friends!” Timber, 32, comes from Aubrey, Texas, and the 6-time WNFR qualifier is no stranger to the arena of the Thomas & Mack Center. He’s competed at the finals consecutively the last five years and finished tenth in the world standings last season.
    Born into a rich heritage that included rodeo athletes and outdoorsmen, Timber’s parents, Gordie and Dianne Moore, roped and ran barrels, and Timber’s grandfather William Holloway was a stock contractor. Many of Timber’s family roots on his dad’s side lead back to Canada, where Gordie worked as a bush pilot and hunting guide, but rodeo was the tradition that Timber chose to continue. He grew up with a rope in hand and started out team roping, later adding tie-down in high school. He competed in both events through his college rodeo career with Tarleton State University in Weatherford, Texas, and when he turned pro in 2007, Timber decided to pool his resources and enter solely in the tie-down roping. “I love everything about it. It’s one of those sports that takes an athlete. There’s lot of hand-eye coordination, timing, and horsemanship. Without a good horse, you don’t have much of a shot of winning at all. The horse has to do so much on their own, and there’s a lot going on in making a good run.”
    Timber found his horses felt their best using 5 Star Equine’s saddle pads, which he learned about four years ago from a 5 Star Equine Products representative that lived nearby. “Their pads are unbelievable. I’m pretty sure I’m riding the same pad on my horse since I started with them four years ago,” says Timber. “They’re super durable and made with the best quality of wool—they’re just outstanding.” The past few years, Timber has signed autographs at 5 Star’s booth during Cowboy Christmas and the WNFR, while his social media posts are sure to have a shout-out to his favorite saddle pad company.
    Colonel, Timber’s rope horse, has been one of the top three finalists of the AQHA/PRCA Tie-Down Roping Horse of the Year the past three years. Timber bought the 13-year-old sorrel gelding in 2012, the same year Timber was recovering from knee surgery. “I’ve pretty much ridden him ever since. I don’t have any others that I would actually take and feel confident about riding. Buying horses that I can take and have a chance to win money on is the best way for me to do it.”
    Colonel travels in the bumper-pull trailer Timber tows behind his bus, which makes it easy for his wife, Valerie, and their 6-year-old daughter, Vaughn, to join him on the road. Tie-down roper Tyler Milligan is also traveling with Timber this season. “We’ve been to Disneyland and Disney World, and we stop and do some things to break it up so we’re not always driving. Vaughn is more into soccer and gymnastics and things like that.” Timber and Valerie met through their siblings, who went to high school together, and they were married in 2007. When they’re home in Aubrey, the husband and wife often work with Valerie’s parents, who run several businesses, including baling hay and selling flatbed and horse trailers.
    Timber and his family and friends have also put on the Gordie Moore Bubblegum Roping the past ten years to honor his dad, who passed away when Timber was 19. In the past, it’s taken place in early May, but since the location it’s normally held at is closing down, Timber hopes to hold the memorial roping this fall instead. Gordie was one of Timber’s greatest supporters in his rodeo career, and he also looks up to Raymond Hollabaugh, a 7-time WNFR qualifier and a Texas Rodeo Cowboy Hall of Fame inductee. “I stayed with him a lot when I was in high school, and he taught me a lot about roping and rodeo,” says Timber. “We stay in touch and talk all the time.”
    While Timber has competed extensively in Canada in the past, he rodeos primarily in the U.S. now, though the Calgary Stampede is a much-anticipated rodeo in the Moore household. “The Fourth of July is over and you’ve been driving a couple weeks on end, but in Calgary you get to sit still and be there for a week. It’s super neat to go up there and see all your friends,” explains Timber, whose main goal is a seventh qualification to the WNFR this December. “I like the summer in general because you get to rope and run a calf just about every day. You can get on a roll and have some good timing, and have things start going your way.”

  • On The Trail with Frontier Rodeo Company

    On The Trail with Frontier Rodeo Company

    story by Cassandra Robledo

    Jerry Nelson’s love for rodeo began in 1991 when a friend invited Jerry and his family to their ranch in south Texas. As the son of a professional baseball player and raised in the city, he didn’t know a thing about rodeo.

    “The first rodeo I went to, shoot, I didn’t know how you dressed. I was an oilfield guy,” Jerry said. “I wore a short sleeve shirt, a baseball cap and a pair of tennis shoes.”

    Fast forward 27 years later Jerry went from leasing 1,900 acres to owning 8,000 acres and leasing some. Today, his ranch covers a vast 9,000 acres across the prairies near Freedom, Oklahoma, with 400 head of bucking horses, 70 rodeo bulls and about 350 commercial cows.

    During the first few years after being introduced to the rodeo scene, Jerry helped produce amateur rodeos. Jerry said he worked his way from the ground up, doing everything from untying calves to working the back pens. The entrepreneur and rodeo stock contractor credits his success to his work ethic and long hours worked.

    “I’m still having fun,” Jerry said.

    In 1993, Jerry built an indoor arena and bought his first set of bulls. He began taking bulls to local amateur rodeos until 1997 when he bought his first pro rodeo card. That same year, he went to one of Harry Vold’s sales in Colorado to buy cows in order to begin his own breeding program.

    Instead of buying the cows he originally planned to buy, Jerry said he left the sale with 10 mares. These mares began his new venture into the bucking horse business, “and the rest is history.”

     

    Maple Syrup and Big Medicine are two of the most significant horses born out of the mares Jerry bought from Harry Vold. Maple Syrup is one of the first bucking horses he raised. She was talented enough to make multiple trips to the Wrangler National Finals Rodeo and now serves as a broodmare. Big Medicine is Jerry’s stud horse who has sired some of rodeo’s biggest names such as Medicine Woman and Maple Leaf.

    Jerry began Frontier Rodeo Co. at his home in Beaumont, Texas. In 1998, his friend Dan Mundorf bought 100 acres and moved from south Texas to Freedom, Oklahoma. Not long after Dan moved, he leased 1,900 acres in Freedom and began moving his growing operation, leaving Dan in charge.

    Soon after moving to Oklahoma, Dan decided to get out of the horse business. Dan introduced Jerry to Heath Stewart who was hired on not long after. Growing up in a rodeo family, Heath is no stranger to the rodeo world and happily took the job.

    With the same goals, work ethic and love for the industry in mind, Heath gained Jerry’s trust and respect. In 2005, Heath began running the ranch and is now rodeo manager. Jerry said Heath has made Frontier Rodeo what it is today.

    “Most of the reason we’re successful is because of Heath.”

    Heath and Jerry have created a world-class operation with some of the best and most recognizable bucking horse bloodlines in the country.

    “Heath and Jerry have built together an awesome operation,” said Butch Stewart, Heath’s father and coworker. “We’re so proud of them.”

    The first time Frontier Rodeo Co.’s bucking stock made an appearance at the WNFR was in 2005 when they took one horse and three bulls, Heath said. Last year, Heath took 18 horses and 2 bulls to Las Vegas, Nevada, for the 2017 WNFR.

    Frontier starts the rodeo circuit year the second week of January each year. Heath and his staff travel across the U.S. to work up to 25 rodeos a year. For each rodeo, six to eight employees and at least five truckloads of livestock make the trip, Heath explained.

    “The success for Frontier Rodeo Co. is all the people who work for it,” Heath said. “It’s not just me. It’s the people who stay here at the ranch and feed, the pickup men, the guys loading the stock, driving the trucks, announcers and secretaries.”

    The work ethic and professionalism of Heath and his employees quickly gained the respect of many different rodeo organizations throughout the country, said Steven Money, rodeo director for Spanish Fork, Utah’s PRCA Rodeo. Steven commended Heath for the quality of work and livestock he brings each year to Spanish Fork.
    “It’s real exciting to see Frontier come in each year,” Steven said. “We both have the same goals to have the best stock for the contestants.”

    Steven said because Frontier Rodeo helps put on such a great rodeo each year, both Steven and Frontier Rodeo Co. were recognized at the 2017 WNFR. Steven received 2017 Committee Man of the Year and Frontier Rodeo Co. received the 2017 Stock Contractor of the Year award for the third consecutive year.
    Part of Frontier’s success is due to the strategic breeding program set in place to keep new livestock coming each year, said Butch. Selective breeding and training have allowed Frontier to own some of rodeo’s most well known bucking horses such as: Medicine Woman, Full Baggage, Maple Leaf, Show Stomper, Delta Ship and Bad Medicine. Medicine Woman is a 4X PRCA Saddle Bronc Horse of the Year. She is second in the PRCA record books for the most wins (2011-2014-2015-2016). Full Baggage is a 2X PRCA Bareback Horse of the Year (2011 & 2013), and Maple Leaf was the 2013 PRCA Saddle Bronc Horse of the Year. Frontier Rodeo Company has also been awarded the Remuda Award by the PRCA in 2012 & 2016. This award is given to a PRCA Stock Contractor for providing a high caliber herd of bucking horses.

    Every May, Heath and his employees load 70 to 80 young horses and take them to Guymon, Oklahoma, to buck at Robert Etbauer’s arena for their first trip. During the three-hour drive home, Jerry said his wife, Beverly Nelson, names most of the horses. Both Heath and Beverly come up with unique names for all of the horses they keep each year.

    Butch described the yearly cycle that expands up until a horse turns six. Butch said each year their foals are born, yearlings are weaned, 2 year olds are moved and 3 year olds are bucked. The 3 year olds that make the cut are turned out until they turn 4 then bucked at a few local college rodeos, Heath said. Then they are turned out until they turn 6. At age 6, they are developed enough physically to begin their debut on the rodeo circuit.
    “A lot of people don’t understand that it takes that long to bring a horse along to where you can use them in the rodeo field,” Butch said. “That’s why we have a cycle.”

    Jerry, Heath, and everyone employed at Frontier have all participated in creating one of rodeo’s largest and most successful stock contracting companies in the country.

    “My reason for success in the rodeo company is good family and good employees,” Jerry said. “That’s what makes it work.”

    Donnie Gay, eight-time PRCA World champion bull-rider, and Jerry’s pilot and general manager, also contributes to making Frontier Rodeo what it is today. Donnie has worked for Frontier Rodeo for the past 12 years and is in charge of public relations, sponsorship meetings and commentating events for the company.

    Twenty years ago, Jerry pulled up to Rodeo Houston, his first PRCA rodeo as a stock contractor. A lot has changed in the industry since then, including the quality of rodeos and livestock, said Jerry. One thing that has not changed, however, is Frontier Rodeo.

    “We’ve been doing the same thing and don’t plan on changing,” Jerry said.

    Since their very first rodeo, the Frontier Rodeo Co. team has worked to put on a show and leave a good impression each time they pull into an arena.

    “We try to be as professional as we can, and we try to put on the best rodeo there is,” Heath said. “We try to make it as even for every contestant who enters the rodeo. That’s our goal. When we leave a city after doing the rodeo that year, we want the people in that town to leave talking about it until they’re so excited to come back and buy a ticket for next year,” he said.

  • ProFile: Randy Ternan

    ProFile: Randy Ternan

    In the last four and a half years, rodeo judge Randy Ternan has worked 135 rodeos in six associations. He’s currently the GCPRA Judging Director and a director in the AHSRA, while working the 2017 NLBRA finals marked the 30th finals rodeo he’s judged.
    Before the 57-year-old from Phoenix, Arizona, became a rodeo judge, he competed on both ends of the arena, starting with 4 years of steer riding, followed by 12 years of bull riding and 14 years of steer wrestling. He grew up in Alberta, Canada, in a town of 800 people, where rodeo was the entertainment. “A kid said I should enter the cow riding, and I had no spurs, no hat, and no glove, but some bareback riders cut their spur straps down so I had spurs and someone put a hat on my head,” Randy recalls. “That was in 1970, and I shouldn’t have rode the first one, because I’ve had the fever ever since.” He later switched to steer wrestling, and Randy college rodeoed for a year and even competed in Australia for three months. He worked full time at a fertilizer plant and rodeoed on weekends. While he was jumping a steer in 2000, the steer’s horn went through the side of his mouth and into the bottom of his eye socket. He was in a coma for a week and needed two brain surgeries. “But if you take the good out of the bad, because of that accident, they also found out I had a double brain aneurism,” says Randy. He made a full recovery and backed into the box for several more years until he broke his leg. Three plates and 22 screws later, Randy felt it was time to retire, but he wanted to stay involved through judging.
    “The first time I judged, I was just supposed to do steer wrestling and barrel racing, and just before the rodeo, the judge decided I should flag the team roping in an 80-by-140-foot indoor arena,” says Randy. “Because I’d been on both ends of the arena, I was a watcher, even when I wasn’t competing. The first year I judged in Alberta, I got voted to do a finals, and it just progressed from there. I started judging the Grand Canyon rodeos 10 years ago. The association is great — everything is volunteer and they work at promoting their association, and they’ve done a real good job at the finals. I judged their finals the last nine years.” Randy also judges youth, high school, college, PRCA, and Indian rodeos and enjoys the opportunity to travel. “After judging all over the country, I think Arizona is quite lucky to have the core of judges they do. The judges we have here are very good and everybody is conscientious. You have to have thick skin as a judge and know the rule book — and have fun doing it. When contestants thank you for coming, that’s your payback. You don’t need to be a policeman, you just need to know the rules and treat people fairly.”
    Randy also used to work for a toy company, and he built the prototypes for the first rodeo action figures to come onto the market, called Rodeo Champions. Randy had a licensed agreement to do action figures for all the events, and he completed a bull rider and a barrel racer before funding for the project was canceled. Today, he judges part time and manages several rental properties, while his wife, Laurie, works for an engineering company, flying 150,000 miles a year for work. She shows halter and English, and they raise several barrel horses a year. “We have a PC Frenchmans Hayday mare bred to Slick By Design, so that should be an interesting baby next year,” says Randy. He’s taken up team roping as a header in the last year and turned 50 steers so far. “I have a horse like a golden retriever — he’ll take care of me, and I want to keep my fingers! Even though you flag it for 17 years, there’s things you don’t watch for as a line judge. There’s lots to learn,” Randy finishes, “and I think I will enjoy it.”